--- title: "Farrow & Ball vs Wallpaper Direct: Which is searched more?" description: "Is Farrow & Ball or Wallpaper Direct more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wallpaper set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/farrow-ball-vs-wallpaper-direct" publisher: "Brandwave" --- # Farrow & Ball vs Wallpaper Direct: Which is searched more? Is Farrow & Ball or Wallpaper Direct more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wallpaper set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Farrow & Ball and Wallpaper Direct - **Competitive set**: Wallpaper - **Market**: Global - **Month measured**: Sep 2026 - **Farrow & Ball Share of Search**: 52.2% - **Wallpaper Direct Share of Search**: 5.6% ## Is Farrow & Ball or Wallpaper Direct more popular in search? - In September 2026, Farrow & Ball had more branded searches than Wallpaper Direct among wallpaper worldwide. Farrow & Ball had about 311,000 branded searches, while Wallpaper Direct had 33,100. Farrow & Ball made up 52.2% of all wallpaper searches we track, and Wallpaper Direct accounted for 5.6%. - Farrow & Ball was ahead of Wallpaper Direct in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Farrow & Ball’s share of searches among wallpaper worldwide moved from 57.3% to 52.2%, and its estimated monthly branded searches moved from 383K to 311K. - Across the 12 months ending September 2026, Wallpaper Direct’s share of searches among wallpaper worldwide moved from 6.1% to 5.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top wallpaper in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wallpaper Direct was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Farrow & Ball did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wallpaper Direct | 1st | 0 of 3 | 1 of 2 | 1 of 5 | | Cole & Son | 1st | 1 of 3 | 0 of 2 | 1 of 5 | | Spoonflower | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Graham & Brown | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Farrow & Ball | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sanderson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | I Love Wallpaper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arthouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Superfresco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wallpaper - Asked ChatGPT "Which wallpaper should I buy?": named none of the brands we track - Asked ChatGPT "What are the best wallpaper brands?": 1. Cole & Son, 2. Graham & Brown, 3. Spoonflower - Asked ChatGPT "What's the best wallpaper for bedrooms?": named none of the brands we track - Searched Google, AI Overview "wallpaper": 1. Wallpaper Direct, 2. Spoonflower - Searched Google, AI Overview "peel and stick wallpaper": 1. Spoonflower Not named in any answer: Farrow & Ball, Sanderson, I Love Wallpaper, Arthouse and Superfresco. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for wallpaper worldwide in September 2026? - In September 2026, Farrow & Ball lost share of searches among wallpaper worldwide, from 54.6% to 52.2%. - Estimated monthly branded searches for Wallpaper Direct worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Month by month | Month | Farrow & Ball estimated searches | Farrow & Ball Share of Search | Farrow & Ball rank | Wallpaper Direct estimated searches | Wallpaper Direct Share of Search | Wallpaper Direct rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 383K | 57.3% | 1 | 40.5K | 6.1% | 5 | | Nov 2025 | 313K | 54.1% | 1 | 33.1K | 5.7% | 5 | | Dec 2025 | 211K | 49.6% | 1 | 22.2K | 5.2% | 5 | | Jan 2026 | 380K | 52.7% | 1 | 49.5K | 6.9% | 5 | | Feb 2026 | 313K | 51.8% | 1 | 40.5K | 6.7% | 5 | | Mar 2026 | 313K | 50.6% | 1 | 40.5K | 6.5% | 5 | | Apr 2026 | 313K | 52.4% | 1 | 33.1K | 5.5% | 5 | | May 2026 | 256K | 50.3% | 1 | 33.1K | 6.5% | 5 | | Jun 2026 | 256K | 52% | 1 | 27.1K | 5.5% | 5 | | Jul 2026 | 256K | 50.6% | 1 | 33.1K | 6.6% | 5 | | Aug 2026 | 311K | 54.6% | 1 | 33.1K | 5.8% | 5 | | Sep 2026 | 311K | 52.2% | 1 | 33.1K | 5.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Farrow & Ball’s and Wallpaper Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Farrow & Ball**: Measured on the search terms “farrow and ball” and “farrow ball”, summed into one figure. - **Wallpaper Direct**: Measured on the search term “wallpaper direct”. - [Farrow & Ball profile](/demand/global-en/brands/farrow-ball) - [Wallpaper Direct profile](/demand/global-en/brands/wallpaper-direct) - [All wallpaper worldwide](/demand/global-en/categories/wallpaper): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Farrow & Ball or Wallpaper Direct more popular in search? In September 2026, Farrow & Ball had more branded searches than Wallpaper Direct among wallpaper worldwide. Farrow & Ball had about 311,000 branded searches, while Wallpaper Direct had 33,100. Farrow & Ball made up 52.2% of all wallpaper searches we track, and Wallpaper Direct accounted for 5.6%. ## Cite this page Brandwave. "Farrow & Ball vs Wallpaper Direct: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/farrow-ball-vs-wallpaper-direct This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/farrow-ball-vs-wallpaper-direct. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.