--- title: "Farrow & Ball vs I Love Wallpaper: Which is searched more?" description: "Is Farrow & Ball or I Love Wallpaper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wallpaper set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/farrow-ball-vs-i-love-wallpaper" publisher: "Brandwave" --- # Farrow & Ball vs I Love Wallpaper: Which is searched more? Is Farrow & Ball or I Love Wallpaper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wallpaper set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Farrow & Ball and I Love Wallpaper - **Competitive set**: Wallpaper - **Market**: Global - **Month measured**: Sep 2026 - **Farrow & Ball Share of Search**: 52.2% - **I Love Wallpaper Share of Search**: 6.8% ## Is Farrow & Ball or I Love Wallpaper more popular in search? - In September 2026, Farrow & Ball had more branded searches than I Love Wallpaper among wallpaper worldwide. Farrow & Ball had about 311,000 branded searches, while I Love Wallpaper had 40,500. Farrow & Ball made up 52.2% of all wallpaper searches we track, and I Love Wallpaper accounted for 6.8%. - Farrow & Ball was ahead of I Love Wallpaper in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Farrow & Ball’s share of searches among wallpaper worldwide moved from 57.3% to 52.2%, and its estimated monthly branded searches moved from 383K to 311K. - Across the 12 months ending September 2026, I Love Wallpaper’s share of searches among wallpaper worldwide moved from 7.4% to 6.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top wallpaper in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Farrow & Ball nor I Love Wallpaper showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wallpaper Direct | 1st | 0 of 3 | 1 of 2 | 1 of 5 | | Cole & Son | 1st | 1 of 3 | 0 of 2 | 1 of 5 | | Spoonflower | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Graham & Brown | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Farrow & Ball | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sanderson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | I Love Wallpaper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arthouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Superfresco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wallpaper - Asked ChatGPT "Which wallpaper should I buy?": named none of the brands we track - Asked ChatGPT "What are the best wallpaper brands?": 1. Cole & Son, 2. Graham & Brown, 3. Spoonflower - Asked ChatGPT "What's the best wallpaper for bedrooms?": named none of the brands we track - Searched Google, AI Overview "wallpaper": 1. Wallpaper Direct, 2. Spoonflower - Searched Google, AI Overview "peel and stick wallpaper": 1. Spoonflower Not named in any answer: Farrow & Ball, Sanderson, I Love Wallpaper, Arthouse and Superfresco. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for wallpaper worldwide in September 2026? - In September 2026, Farrow & Ball lost share of searches among wallpaper worldwide, from 54.6% to 52.2%. - Estimated monthly branded searches for I Love Wallpaper worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Month by month | Month | Farrow & Ball estimated searches | Farrow & Ball Share of Search | Farrow & Ball rank | I Love Wallpaper estimated searches | I Love Wallpaper Share of Search | I Love Wallpaper rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 383K | 57.3% | 1 | 49.5K | 7.4% | 3 | | Nov 2025 | 313K | 54.1% | 1 | 40.5K | 7% | 3 | | Dec 2025 | 211K | 49.6% | 1 | 27.1K | 6.4% | 4 | | Jan 2026 | 380K | 52.7% | 1 | 60.5K | 8.4% | 3 | | Feb 2026 | 313K | 51.8% | 1 | 60.5K | 10% | 3 | | Mar 2026 | 313K | 50.6% | 1 | 49.5K | 8% | 3 | | Apr 2026 | 313K | 52.4% | 1 | 40.5K | 6.8% | 4 | | May 2026 | 256K | 50.3% | 1 | 33.1K | 6.5% | 4 | | Jun 2026 | 256K | 52% | 1 | 33.1K | 6.7% | 4 | | Jul 2026 | 256K | 50.6% | 1 | 33.1K | 6.6% | 4 | | Aug 2026 | 311K | 54.6% | 1 | 40.5K | 7.1% | 4 | | Sep 2026 | 311K | 52.2% | 1 | 40.5K | 6.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Farrow & Ball’s and I Love Wallpaper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Farrow & Ball**: Measured on the search terms “farrow and ball” and “farrow ball”, summed into one figure. - **I Love Wallpaper**: Measured on the search term “i love wallpaper”. - [Farrow & Ball profile](/demand/global-en/brands/farrow-ball) - [I Love Wallpaper profile](/demand/global-en/brands/i-love-wallpaper) - [All wallpaper worldwide](/demand/global-en/categories/wallpaper): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Farrow & Ball or I Love Wallpaper more popular in search? In September 2026, Farrow & Ball had more branded searches than I Love Wallpaper among wallpaper worldwide. Farrow & Ball had about 311,000 branded searches, while I Love Wallpaper had 40,500. Farrow & Ball made up 52.2% of all wallpaper searches we track, and I Love Wallpaper accounted for 6.8%. ## Cite this page Brandwave. "Farrow & Ball vs I Love Wallpaper: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/farrow-ball-vs-i-love-wallpaper This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/farrow-ball-vs-i-love-wallpaper. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.