--- title: "Farmbrite vs John Deere: Which is searched more?" description: "Is Farmbrite or John Deere more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Agtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/farmbrite-vs-john-deere" publisher: "Brandwave" --- # Farmbrite vs John Deere: Which is searched more? Is Farmbrite or John Deere more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Agtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Farmbrite and John Deere - **Competitive set**: Agtech - **Market**: Global - **Month measured**: Sep 2026 - **Farmbrite Share of Search**: 0.08% - **John Deere Share of Search**: 83.8% ## Is Farmbrite or John Deere more popular in search? - In September 2026, John Deere had more branded searches than Farmbrite among agtech worldwide. John Deere had about 1 million branded searches, while Farmbrite had 1,000. John Deere made up 83.8% of all agtech searches we track, and Farmbrite accounted for 0.08%. - John Deere was ahead of Farmbrite in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Farmbrite’s share of searches among agtech worldwide moved from 0.13% to 0.08%, and its estimated monthly branded searches moved from 1.6K to 1K. - Across the 12 months ending September 2026, John Deere’s share of searches among agtech worldwide moved from 81% to 83.8%, and its estimated monthly branded searches held steady at 1M. ## Top agtech in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, John Deere was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Farmbrite was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. John Deere was listed before Farmbrite in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Climate FieldView | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | John Deere | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Agrivi | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | AgriWebb | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Farmbrite | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Agworld | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Cropin | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Trimble | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Granular | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Farmers Edge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about agtech - Asked ChatGPT "Which agtech platform should I use?": 1. Climate FieldView, 2. Agrivi, 3. AgriWebb, 4. Cropin - Asked ChatGPT "What are the best agtech platforms?": 1. John Deere, 2. Climate FieldView, 3. Agrivi, 4. Cropin, 5. Agworld, 6. AgriWebb, 7. Farmbrite - Asked ChatGPT "What's the best agtech platform for farm management?": 1. John Deere, 2. Agrivi, 3. Climate FieldView, 4. Agworld, 5. Granular - Searched Google, AI Overview "farm management software": 1. Farmbrite, 2. AgriWebb - Searched Google, AI Overview "precision agriculture software": 1. John Deere, 2. Climate FieldView, 3. Trimble Not named in any answer: Farmers Edge. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for agtech worldwide in September 2026? - In September 2026, John Deere lost share of searches among agtech worldwide, from 86.1% to 83.8%. - Estimated monthly branded searches for Farmbrite worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. ## Month by month | Month | Farmbrite estimated searches | Farmbrite Share of Search | Farmbrite rank | John Deere estimated searches | John Deere Share of Search | John Deere rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.13% | 8 | 1M | 81% | 1 | | Nov 2025 | 1.6K | 0.13% | 8 | 1M | 83.7% | 1 | | Dec 2025 | 1.6K | 0.14% | 8 | 1M | 86.1% | 1 | | Jan 2026 | 1.6K | 0.13% | 8 | 1M | 83.8% | 1 | | Feb 2026 | 1.6K | 0.13% | 8 | 1M | 83.7% | 1 | | Mar 2026 | 1.6K | 0.13% | 8 | 1M | 81% | 1 | | Apr 2026 | 1.3K | 0.11% | 8 | 1M | 83.5% | 1 | | May 2026 | 1.3K | 0.11% | 8 | 1M | 83.6% | 1 | | Jun 2026 | 1K | 0.08% | 8 | 1M | 83.7% | 1 | | Jul 2026 | 1.3K | 0.11% | 8 | 1M | 85.9% | 1 | | Aug 2026 | 1.3K | 0.11% | 8 | 1M | 86.1% | 1 | | Sep 2026 | 1K | 0.08% | 8 | 1M | 83.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Farmbrite’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Farmbrite**: Measured on the search term “farmbrite”. - **John Deere**: Measured on the search term “john deere”. - [Farmbrite profile](/demand/global-en/brands/farmbrite) - [John Deere profile](/demand/global-en/brands/john-deere) - [All agtech worldwide](/demand/global-en/categories/agtech): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Farmbrite or John Deere more popular in search? In September 2026, John Deere had more branded searches than Farmbrite among agtech worldwide. John Deere had about 1 million branded searches, while Farmbrite had 1,000. John Deere made up 83.8% of all agtech searches we track, and Farmbrite accounted for 0.08%. ## Cite this page Brandwave. "Farmbrite vs John Deere: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/farmbrite-vs-john-deere This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/farmbrite-vs-john-deere. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.