---
title: "Farfetch vs Zalando: Which is more popular by branded search?"
description: "Which is more popular in search, Farfetch or Zalando? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/farfetch-vs-zalando"
publisher: "Brandwave"
---

# Farfetch vs Zalando: Which is more popular by branded search?

Which is more popular in search, Farfetch or Zalando? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Farfetch and Zalando
- **Competitive set**: Fashion marketplaces
- **Market**: Global
- **Month measured**: Aug 2026
- **Farfetch Share of Search**: 5.5%
- **Zalando Share of Search**: 74.3%

## Which is more popular in search, Farfetch or Zalando?

- In August 2026, Zalando had more branded searches than Farfetch among fashion marketplaces worldwide. Zalando was estimated to have 20.4M branded searches compared to Farfetch’s 1.5M, and held a 74.3% Share of Search versus Farfetch’s 5.5%.
- Zalando was ahead of Farfetch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Farfetch’s estimated Share of Search among fashion marketplaces worldwide moved from 5.2% to 5.5%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, Zalando’s estimated Share of Search among fashion marketplaces worldwide moved from 71.2% to 74.3%, and its estimated monthly branded searches held steady at 20.4M.

## How did search popularity change for fashion marketplaces worldwide in August 2026?

- Zalando’s estimated Share of Search among fashion marketplaces worldwide has gained ground for 3 months in a row, from 71.2% to 74.3% in August 2026.

## Month by month

| Month | Farfetch estimated searches | Farfetch Share of Search | Farfetch rank | Zalando estimated searches | Zalando Share of Search | Zalando rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 5.2% | 3 | 20.4M | 71.2% | 1 |
| Nov 2025 | 1.8M | 4.5% | 3 | 30.4M | 75.1% | 1 |
| Dec 2025 | 1.8M | 5.5% | 3 | 24.9M | 74.3% | 1 |
| Jan 2026 | 1.8M | 6.3% | 3 | 20.4M | 70.1% | 1 |
| Feb 2026 | 1.5M | 6.3% | 3 | 16.6M | 69.9% | 1 |
| Mar 2026 | 1.8M | 6.3% | 3 | 20.4M | 70.2% | 1 |
| Apr 2026 | 1.5M | 5.2% | 3 | 20.4M | 71.2% | 1 |
| May 2026 | 1.5M | 5.2% | 3 | 20.4M | 71.2% | 1 |
| Jun 2026 | 1.5M | 5.4% | 3 | 20.4M | 73.8% | 1 |
| Jul 2026 | 1.5M | 5.4% | 3 | 20.4M | 74% | 1 |
| Aug 2026 | 1.5M | 5.5% | 3 | 20.4M | 74.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Farfetch’s and Zalando’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Farfetch**: Measured on the search term “farfetch”.
- **Zalando**: Measured on the search term “zalando”.

- [Farfetch profile](/demand/global-en/brands/farfetch)
- [Zalando profile](/demand/global-en/brands/zalando)
- [All fashion marketplaces worldwide](/demand/global-en/categories/fashion-marketplaces): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Farfetch or Zalando?

In August 2026, Zalando had more branded searches than Farfetch among fashion marketplaces worldwide. Zalando was estimated to have 20.4M branded searches compared to Farfetch’s 1.5M, and held a 74.3% Share of Search versus Farfetch’s 5.5%.

## Cite this page

Brandwave. "Farfetch vs Zalando: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/farfetch-vs-zalando

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/farfetch-vs-zalando. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.