---
title: "Farfetch vs Net-a-Porter: Which is more popular by branded search?"
description: "Which is more popular in search, Farfetch or Net-a-Porter? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/farfetch-vs-net-a-porter"
publisher: "Brandwave"
---

# Farfetch vs Net-a-Porter: Which is more popular by branded search?

Which is more popular in search, Farfetch or Net-a-Porter? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Farfetch and Net-a-Porter
- **Competitive set**: Fashion marketplaces
- **Market**: Global
- **Month measured**: Aug 2026
- **Farfetch Share of Search**: 5.5%
- **Net-a-Porter Share of Search**: 1.3%

## Which is more popular in search, Farfetch or Net-a-Porter?

- In August 2026, Farfetch had more branded searches than Net-a-Porter among fashion marketplaces worldwide. Farfetch was estimated to have 1.5M branded searches compared to Net-a-Porter’s 368K, and held a 5.5% Share of Search versus Net-a-Porter’s 1.3%.
- Farfetch was ahead of Net-a-Porter in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Farfetch’s estimated Share of Search among fashion marketplaces worldwide moved from 5.2% to 5.5%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, Net-a-Porter’s estimated Share of Search among fashion marketplaces worldwide moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for fashion marketplaces worldwide in August 2026?

- Estimated monthly branded searches for Net-a-Porter worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

## Month by month

| Month | Farfetch estimated searches | Farfetch Share of Search | Farfetch rank | Net-a-Porter estimated searches | Net-a-Porter Share of Search | Net-a-Porter rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 5.2% | 3 | 450K | 1.6% | 4 |
| Nov 2025 | 1.8M | 4.5% | 3 | 550K | 1.4% | 4 |
| Dec 2025 | 1.8M | 5.5% | 3 | 450K | 1.3% | 4 |
| Jan 2026 | 1.8M | 6.3% | 3 | 550K | 1.9% | 4 |
| Feb 2026 | 1.5M | 6.3% | 3 | 450K | 1.9% | 4 |
| Mar 2026 | 1.8M | 6.3% | 3 | 450K | 1.5% | 4 |
| Apr 2026 | 1.5M | 5.2% | 3 | 450K | 1.6% | 4 |
| May 2026 | 1.5M | 5.2% | 3 | 450K | 1.6% | 4 |
| Jun 2026 | 1.5M | 5.4% | 3 | 550K | 2% | 4 |
| Jul 2026 | 1.5M | 5.4% | 3 | 450K | 1.6% | 4 |
| Aug 2026 | 1.5M | 5.5% | 3 | 368K | 1.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Farfetch’s and Net-a-Porter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Farfetch**: Measured on the search term “farfetch”.
- **Net-a-Porter**: Measured on the search term “net-a-porter”.

- [Farfetch profile](/demand/global-en/brands/farfetch)
- [Net-a-Porter profile](/demand/global-en/brands/net-a-porter)
- [All fashion marketplaces worldwide](/demand/global-en/categories/fashion-marketplaces): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Farfetch or Net-a-Porter?

In August 2026, Farfetch had more branded searches than Net-a-Porter among fashion marketplaces worldwide. Farfetch was estimated to have 1.5M branded searches compared to Net-a-Porter’s 368K, and held a 5.5% Share of Search versus Net-a-Porter’s 1.3%.

## Cite this page

Brandwave. "Farfetch vs Net-a-Porter: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/farfetch-vs-net-a-porter

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/farfetch-vs-net-a-porter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.