--- title: "Farberware vs Lakeland: Which is searched more?" description: "Is Farberware or Lakeland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rolling pin brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/farberware-vs-lakeland" publisher: "Brandwave" --- # Farberware vs Lakeland: Which is searched more? Is Farberware or Lakeland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rolling pin brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Farberware and Lakeland - **Competitive set**: Rolling pin brands - **Market**: Global - **Month measured**: Sep 2026 - **Farberware Share of Search**: 10.6% - **Lakeland Share of Search**: 2.6% ## Is Farberware or Lakeland more popular in search? - In September 2026, Farberware had more branded searches than Lakeland among rolling pin brands worldwide. Farberware had about 27,100 branded searches, while Lakeland had 6,600. Farberware made up 10.6% of all rolling pin brand searches we track, and Lakeland accounted for 2.6%. - Farberware was ahead of Lakeland in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Farberware’s share of searches among rolling pin brands worldwide moved from 8.8% to 10.6%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, Lakeland’s share of searches among rolling pin brands worldwide moved from 3.2% to 2.6%, and its estimated monthly branded searches moved from 9.9K to 6.6K. ## Top rolling pin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Farberware was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lakeland did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | J.K. Adams | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | OXO | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Joseph Joseph | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Farberware | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lakeland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rolling pin brands - Asked ChatGPT "Which rolling pin brand should I buy?": 1. J.K. Adams, 2. OXO, 3. Farberware - Asked ChatGPT "What are the best rolling pin brands?": 1. J.K. Adams, 2. OXO, 3. Joseph Joseph, 4. Farberware - Asked ChatGPT "What's the best rolling pin brand for baking dough?": 1. J.K. Adams, 2. Joseph Joseph, 3. OXO - Searched Google, AI Overview "wooden rolling pin": named none of the brands we track - Searched Google, AI Overview "rolling pin": named none of the brands we track Not named in any answer: Lakeland. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for rolling pin brands worldwide in September 2026? - In September 2026, Farberware gained share of searches among rolling pin brands worldwide, from 9.7% to 10.6%. - Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## Month by month | Month | Farberware estimated searches | Farberware Share of Search | Farberware rank | Lakeland estimated searches | Lakeland Share of Search | Lakeland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 8.8% | 3 | 9.9K | 3.2% | 4 | | Nov 2025 | 33.1K | 8.7% | 3 | 14.8K | 3.9% | 4 | | Dec 2025 | 40.5K | 11.4% | 3 | 12.1K | 3.4% | 4 | | Jan 2026 | 33.1K | 9.5% | 3 | 12.1K | 3.5% | 4 | | Feb 2026 | 27.1K | 9.6% | 3 | 9.9K | 3.5% | 4 | | Mar 2026 | 27.1K | 9.7% | 3 | 6.6K | 2.4% | 4 | | Apr 2026 | 27.1K | 9.7% | 3 | 6.6K | 2.4% | 4 | | May 2026 | 27.1K | 10.7% | 3 | 5.4K | 2.1% | 4 | | Jun 2026 | 22.2K | 8.9% | 3 | 5.4K | 2.2% | 4 | | Jul 2026 | 27.1K | 10.7% | 3 | 5.4K | 2.1% | 4 | | Aug 2026 | 27.1K | 9.7% | 3 | 6.6K | 2.4% | 4 | | Sep 2026 | 27.1K | 10.6% | 3 | 6.6K | 2.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Farberware’s and Lakeland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Farberware**: Measured on the search term “farberware”. - **Lakeland**: Measured on the search term “lakeland uk”. - [Farberware profile](/demand/global-en/brands/farberware) - [Lakeland profile](/demand/global-en/brands/lakeland) - [All rolling pin brands worldwide](/demand/global-en/categories/rolling-pin-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Farberware or Lakeland more popular in search? In September 2026, Farberware had more branded searches than Lakeland among rolling pin brands worldwide. Farberware had about 27,100 branded searches, while Lakeland had 6,600. Farberware made up 10.6% of all rolling pin brand searches we track, and Lakeland accounted for 2.6%. ## Cite this page Brandwave. "Farberware vs Lakeland: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/farberware-vs-lakeland This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/farberware-vs-lakeland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.