---
title: "Fantasy Flight vs Hasbro: Which is more popular by branded search?"
description: "Which is more popular in search, Fantasy Flight or Hasbro? Compare estimated monthly branded-search demand and Share of Search inside the Board game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fantasy-flight-vs-hasbro"
publisher: "Brandwave"
---

# Fantasy Flight vs Hasbro: Which is more popular by branded search?

Which is more popular in search, Fantasy Flight or Hasbro? Compare estimated monthly branded-search demand and Share of Search inside the Board game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fantasy Flight and Hasbro
- **Competitive set**: Board game publishers
- **Market**: Global
- **Month measured**: Aug 2026
- **Fantasy Flight Share of Search**: 24.2%
- **Hasbro Share of Search**: 36.1%

## Which is more popular in search, Fantasy Flight or Hasbro?

- In August 2026, Hasbro had more branded searches than Fantasy Flight among board game publishers worldwide. Hasbro was estimated to have 201K branded searches compared to Fantasy Flight’s 135K, and held a 36.1% Share of Search versus Fantasy Flight’s 24.2%.
- Hasbro was ahead of Fantasy Flight in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fantasy Flight’s estimated Share of Search among board game publishers worldwide moved from 23.9% to 24.2%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among board game publishers worldwide moved from 35.5% to 36.1%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for board game publishers worldwide in August 2026?

- In August 2026, Fantasy Flight gained estimated Share of Search among board game publishers worldwide, from 23.2% to 24.2%.
- In August 2026, Hasbro lost estimated Share of Search among board game publishers worldwide, from 42.3% to 36.1%.

## Month by month

| Month | Fantasy Flight estimated searches | Fantasy Flight Share of Search | Fantasy Flight rank | Hasbro estimated searches | Hasbro Share of Search | Hasbro rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 23.9% | 2 | 201K | 35.5% | 1 |
| Nov 2025 | 135K | 21% | 3 | 201K | 31.3% | 1 |
| Dec 2025 | 110K | 16.9% | 3 | 201K | 31% | 2 |
| Jan 2026 | 135K | 22.3% | 3 | 201K | 33.2% | 1 |
| Feb 2026 | 110K | 21.1% | 3 | 201K | 38.5% | 1 |
| Mar 2026 | 135K | 24.2% | 2 | 201K | 36% | 1 |
| Apr 2026 | 135K | 25.4% | 2 | 201K | 37.8% | 1 |
| May 2026 | 135K | 25.3% | 2 | 201K | 37.6% | 1 |
| Jun 2026 | 110K | 22.3% | 2 | 201K | 40.7% | 1 |
| Jul 2026 | 135K | 23.2% | 2 | 246K | 42.3% | 1 |
| Aug 2026 | 135K | 24.2% | 2 | 201K | 36.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fantasy Flight’s and Hasbro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fantasy Flight**: Measured on the search term “fantasy flight games”.
- **Hasbro**: Measured on the search term “hasbro”.

- [Fantasy Flight profile](/demand/global-en/brands/fantasy-flight)
- [Hasbro profile](/demand/global-en/brands/hasbro)
- [All board game publishers worldwide](/demand/global-en/categories/board-game-publishers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fantasy Flight or Hasbro?

In August 2026, Hasbro had more branded searches than Fantasy Flight among board game publishers worldwide. Hasbro was estimated to have 201K branded searches compared to Fantasy Flight’s 135K, and held a 36.1% Share of Search versus Fantasy Flight’s 24.2%.

## Cite this page

Brandwave. "Fantasy Flight vs Hasbro: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fantasy-flight-vs-hasbro

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fantasy-flight-vs-hasbro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.