--- title: "Fanola vs Pureology: Which is more popular?" description: "Is Fanola or Pureology more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Purple shampoo brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fanola-vs-pureology" publisher: "Brandwave" --- # Fanola vs Pureology: Which is more popular? Is Fanola or Pureology more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Purple shampoo brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fanola and Pureology - **Competitive set**: Purple shampoo brands - **Market**: Global - **Month measured**: Oct 2026 - **Fanola Share of Search**: 27% - **Pureology Share of Search**: 2.6% ## Is Fanola or Pureology more popular in search? - In October 2026, Fanola had more branded searches than Pureology among purple shampoo brands worldwide. Fanola had about 24,700 branded searches, while Pureology had 2,400. Fanola made up 27% of all purple shampoo brand searches we track, and Pureology accounted for 2.6%. - Fanola was ahead of Pureology in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Fanola’s share of searches among purple shampoo brands worldwide moved from 35.9% to 27%, and its estimated monthly branded searches held steady at 24.7K. - Across the 12 months ending October 2026, Pureology’s share of searches among purple shampoo brands worldwide moved from 3.5% to 2.6%, and its estimated monthly branded searches held steady at 2.4K. ## Top purple shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fanola and Pureology were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fanola and Pureology were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amika | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Olaplex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Redken | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Pureology | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Fanola | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Matrix | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Clairol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Joico | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kristin Ess | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about purple shampoo brands - Asked ChatGPT "Which purple shampoo should I use?": 1. Pureology, 2. Olaplex - Asked ChatGPT "What are the best purple shampoo brands?": 1. Amika, 2. Olaplex, 3. Redken, 4. Fanola, 5. Matrix - Asked ChatGPT "What's the best purple shampoo for brassy blonde hair?": 1. Amika, 2. Redken - Searched Google, AI Overview "purple shampoo": 1. Olaplex - Searched Google, AI Overview "best purple shampoo": 1. Olaplex, 2. Amika Not named in any answer: Clairol, K18, Joico and Kristin Ess. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for purple shampoo brands worldwide in October 2026? - In October 2026, Fanola lost share of searches among purple shampoo brands worldwide, from 27.5% to 27%. ## How has branded search for Fanola and Pureology changed worldwide over the last 12 months? | Month | Fanola estimated searches | Fanola Share of Search | Fanola rank | Pureology estimated searches | Pureology Share of Search | Pureology rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 24.7K | 35.9% | 1 | 2.4K | 3.5% | 8 | | Dec 2025 | 24.7K | 36.1% | 1 | 2.4K | 3.5% | 8 | | Jan 2026 | 22.9K | 34.5% | 1 | 1.9K | 2.9% | 9 | | Feb 2026 | 22.9K | 35.7% | 1 | 1.9K | 3% | 9 | | Mar 2026 | 28K | 35.4% | 1 | 2.4K | 3% | 9 | | Apr 2026 | 28K | 29.9% | 1 | 1.9K | 2% | 10 | | May 2026 | 28K | 26.7% | 1 | 2.4K | 2.3% | 9 | | Jun 2026 | 28K | 30.6% | 1 | 2.4K | 2.6% | 9 | | Jul 2026 | 28K | 29.7% | 1 | 1.9K | 2% | 10 | | Aug 2026 | 26.2K | 29.7% | 1 | 2.4K | 2.7% | 9 | | Sep 2026 | 21.4K | 27.5% | 1 | 1.9K | 2.4% | 10 | | Oct 2026 | 24.7K | 27% | 1 | 2.4K | 2.6% | 10 | ## How are Fanola’s and Pureology’s branded searches counted? Brandwave collects information about searches that people make online using Fanola’s and Pureology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fanola**: Measured on the search terms “fanola no yellow” and “fanola purple shampoo”, summed into one figure. - **Pureology**: Measured on the search term “pureology purple shampoo”. - [Fanola profile](/demand/global-en/brands/fanola) - [Pureology profile](/demand/global-en/brands/pureology) - [All purple shampoo brands worldwide](/demand/global-en/categories/purple-shampoo-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fanola or Pureology more popular in search? In October 2026, Fanola had more branded searches than Pureology among purple shampoo brands worldwide. Fanola had about 24,700 branded searches, while Pureology had 2,400. Fanola made up 27% of all purple shampoo brand searches we track, and Pureology accounted for 2.6%. ## Cite this page Brandwave. "Fanola vs Pureology: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/fanola-vs-pureology This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fanola-vs-pureology. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.