--- title: "Fanola vs K18: Which is more popular?" description: "Is Fanola or K18 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Purple shampoo brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fanola-vs-k18-hair" publisher: "Brandwave" --- # Fanola vs K18: Which is more popular? Is Fanola or K18 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Purple shampoo brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fanola and K18 - **Competitive set**: Purple shampoo brands - **Market**: Global - **Month measured**: Oct 2026 - **Fanola Share of Search**: 27% - **K18 Share of Search**: 10.8% ## Is Fanola or K18 more popular in search? - In October 2026, Fanola had more branded searches than K18 among purple shampoo brands worldwide. Fanola had about 24,700 branded searches, while K18 had 9,900. Fanola made up 27% of all purple shampoo brand searches we track, and K18 accounted for 10.8%. - Fanola was ahead of K18 in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Fanola’s share of searches among purple shampoo brands worldwide moved from 35.9% to 27%, and its estimated monthly branded searches held steady at 24.7K. - Across the 12 months ending October 2026, K18’s share of searches among purple shampoo brands worldwide moved from 0.31% to 10.8%, and its estimated monthly branded searches moved from 210 to 9.9K. ## Top purple shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fanola was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. K18 did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amika | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Olaplex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Redken | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Pureology | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Fanola | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Matrix | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Clairol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Joico | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kristin Ess | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about purple shampoo brands - Asked ChatGPT "Which purple shampoo should I use?": 1. Pureology, 2. Olaplex - Asked ChatGPT "What are the best purple shampoo brands?": 1. Amika, 2. Olaplex, 3. Redken, 4. Fanola, 5. Matrix - Asked ChatGPT "What's the best purple shampoo for brassy blonde hair?": 1. Amika, 2. Redken - Searched Google, AI Overview "purple shampoo": 1. Olaplex - Searched Google, AI Overview "best purple shampoo": 1. Olaplex, 2. Amika Not named in any answer: Clairol, K18, Joico and Kristin Ess. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for purple shampoo brands worldwide in October 2026? - In October 2026, K18 lost share of searches among purple shampoo brands worldwide, from 12.7% to 10.8%. - In October 2026, Fanola lost share of searches among purple shampoo brands worldwide, from 27.5% to 27%. ## How has branded search for Fanola and K18 changed worldwide over the last 12 months? | Month | Fanola estimated searches | Fanola Share of Search | Fanola rank | K18 estimated searches | K18 Share of Search | K18 rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 24.7K | 35.9% | 1 | 210 | 0.31% | 10 | | Dec 2025 | 24.7K | 36.1% | 1 | 210 | 0.31% | 10 | | Jan 2026 | 22.9K | 34.5% | 1 | 260 | 0.39% | 10 | | Feb 2026 | 22.9K | 35.7% | 1 | 210 | 0.33% | 10 | | Mar 2026 | 28K | 35.4% | 1 | 2.4K | 3% | 8 | | Apr 2026 | 28K | 29.9% | 1 | 14.8K | 15.8% | 2 | | May 2026 | 28K | 26.7% | 1 | 22.2K | 21.2% | 2 | | Jun 2026 | 28K | 30.6% | 1 | 14.8K | 16.2% | 2 | | Jul 2026 | 28K | 29.7% | 1 | 18.1K | 19.2% | 2 | | Aug 2026 | 26.2K | 29.7% | 1 | 12.1K | 13.7% | 3 | | Sep 2026 | 21.4K | 27.5% | 1 | 9.9K | 12.7% | 4 | | Oct 2026 | 24.7K | 27% | 1 | 9.9K | 10.8% | 4 | ## How are Fanola’s and K18’s branded searches counted? Brandwave collects information about searches that people make online using Fanola’s and K18’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fanola**: Measured on the search terms “fanola no yellow” and “fanola purple shampoo”, summed into one figure. - **K18**: Measured on the search term “k18 purple shampoo”. - [Fanola profile](/demand/global-en/brands/fanola) - [K18 profile](/demand/global-en/brands/k18-hair) - [All purple shampoo brands worldwide](/demand/global-en/categories/purple-shampoo-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fanola or K18 more popular in search? In October 2026, Fanola had more branded searches than K18 among purple shampoo brands worldwide. Fanola had about 24,700 branded searches, while K18 had 9,900. Fanola made up 27% of all purple shampoo brand searches we track, and K18 accounted for 10.8%. ## Cite this page Brandwave. "Fanola vs K18: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/fanola-vs-k18-hair This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fanola-vs-k18-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.