--- title: "Fancy Feast vs Hill's: Which is searched more?" description: "Is Fancy Feast or Hill's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fancy-feast-vs-hills" publisher: "Brandwave" --- # Fancy Feast vs Hill's: Which is searched more? Is Fancy Feast or Hill's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fancy Feast and Hill's - **Competitive set**: Cat food brands - **Market**: Global - **Month measured**: Sep 2026 - **Fancy Feast Share of Search**: 3.1% - **Hill's Share of Search**: 34.8% ## Is Fancy Feast or Hill's more popular in search? - In September 2026, Hill's had more branded searches than Fancy Feast among cat food brands worldwide. Hill's had about 450,000 branded searches, while Fancy Feast had 40,500. Hill's made up 34.8% of all cat food brand searches we track, and Fancy Feast accounted for 3.1%. - Hill's was ahead of Fancy Feast in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands worldwide moved from 2.7% to 3.1%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Hill's’ share of searches among cat food brands worldwide moved from 36.3% to 34.8%, and its estimated monthly branded searches moved from 550K to 450K. ## Top cat food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hill's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fancy Feast was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hill's was listed before Fancy Feast in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hill's | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Iams | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Royal Canin | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Fancy Feast | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Whiskas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZIWI Peak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat food brands - Asked ChatGPT "Which cat food brand should I buy?": 1. Hill's, 2. Iams, 3. Royal Canin - Asked ChatGPT "What are the best cat food brands?": 1. Hill's, 2. Royal Canin, 3. Iams, 4. Fancy Feast - Asked ChatGPT "What's the best cat food brand for daily feeding?": 1. Hill's, 2. Royal Canin - Searched Google, AI Overview "cat food brands": 1. Fancy Feast, 2. Iams, 3. Hill's, 4. Royal Canin - Searched Google, AI Overview "best cat food": 1. Royal Canin Not named in any answer: Whiskas and ZIWI Peak. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cat food brands worldwide in September 2026? - In September 2026, Hill's gained share of searches among cat food brands worldwide, from 31.6% to 34.8%. ## Month by month | Month | Fancy Feast estimated searches | Fancy Feast Share of Search | Fancy Feast rank | Hill's estimated searches | Hill's Share of Search | Hill's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 2.7% | 5 | 550K | 36.3% | 2 | | Nov 2025 | 40.5K | 2.7% | 5 | 550K | 36.1% | 2 | | Dec 2025 | 33.1K | 2.6% | 5 | 450K | 35.1% | 2 | | Jan 2026 | 40.5K | 2.7% | 5 | 550K | 36.3% | 2 | | Feb 2026 | 33.1K | 2.6% | 5 | 450K | 35.2% | 2 | | Mar 2026 | 40.5K | 2.6% | 5 | 450K | 28.6% | 2 | | Apr 2026 | 33.1K | 2.6% | 5 | 450K | 35.1% | 2 | | May 2026 | 40.5K | 3.2% | 5 | 450K | 35.1% | 2 | | Jun 2026 | 33.1K | 2.6% | 5 | 450K | 35.2% | 2 | | Jul 2026 | 40.5K | 3.1% | 5 | 450K | 35% | 2 | | Aug 2026 | 49.5K | 3.5% | 5 | 450K | 31.6% | 2 | | Sep 2026 | 40.5K | 3.1% | 5 | 450K | 34.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fancy Feast’s and Hill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fancy Feast**: Measured on the search term “fancy feast”. - **Hill's**: Measured on the search term “hill's”. - [Fancy Feast profile](/demand/global-en/brands/fancy-feast) - [Hill's profile](/demand/global-en/brands/hills) - [All cat food brands worldwide](/demand/global-en/categories/cat-food-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fancy Feast or Hill's more popular in search? In September 2026, Hill's had more branded searches than Fancy Feast among cat food brands worldwide. Hill's had about 450,000 branded searches, while Fancy Feast had 40,500. Hill's made up 34.8% of all cat food brand searches we track, and Fancy Feast accounted for 3.1%. ## Cite this page Brandwave. "Fancy Feast vs Hill's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fancy-feast-vs-hills This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fancy-feast-vs-hills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.