--- title: "Fanatec vs Sim-Lab: Which is searched more?" description: "Is Fanatec or Sim-Lab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sim racing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fanatec-vs-sim-lab" publisher: "Brandwave" --- # Fanatec vs Sim-Lab: Which is searched more? Is Fanatec or Sim-Lab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sim racing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fanatec and Sim-Lab - **Competitive set**: Sim racing brands - **Market**: Global - **Month measured**: Sep 2026 - **Fanatec Share of Search**: 20.2% - **Sim-Lab Share of Search**: 1.8% ## Is Fanatec or Sim-Lab more popular in search? - In September 2026, Fanatec had more branded searches than Sim-Lab among sim racing brands worldwide. Fanatec had about 201,000 branded searches, while Sim-Lab had 18,100. Fanatec made up 20.2% of all sim racing brand searches we track, and Sim-Lab accounted for 1.8%. - Fanatec was ahead of Sim-Lab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fanatec’s share of searches among sim racing brands worldwide moved from 25.8% to 20.2%, and its estimated monthly branded searches moved from 368K to 201K. - Across the 12 months ending September 2026, Sim-Lab’s share of searches among sim racing brands worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top sim racing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fanatec was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sim-Lab did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moza | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Logitech | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Fanatec | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Simagic | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Thrustmaster | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Simucube | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Playseat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Next Level Racing | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Trak Racer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sim-Lab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Heusinkveld | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Asetek SimSports | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sim racing brands - Asked ChatGPT "What's the best sim racing wheel for beginners?": 1. Logitech, 2. Moza, 3. Thrustmaster - Asked ChatGPT "Which sim racing brand should I buy from?": 1. Moza, 2. Fanatec, 3. Simagic, 4. Logitech - Asked ChatGPT "What's the best direct drive wheel for sim racing?": 1. Logitech, 2. Moza, 3. Fanatec, 4. Simucube - Searched Google, AI Overview "sim racing wheel": 1. Moza, 2. Thrustmaster Not named in any answer: Playseat, Next Level Racing, Trak Racer, Sim-Lab, Heusinkveld and Asetek SimSports. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for sim racing brands worldwide in September 2026? - Estimated monthly branded searches for Fanatec worldwide fell 45.4% over 12 measured months, from 368K to 201K in September 2026. - Estimated monthly branded searches for Sim-Lab worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Fanatec estimated searches | Fanatec Share of Search | Fanatec rank | Sim-Lab estimated searches | Sim-Lab Share of Search | Sim-Lab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 25.8% | 2 | 22.2K | 1.6% | 10 | | Nov 2025 | 550K | 29.1% | 2 | 22.2K | 1.2% | 10 | | Dec 2025 | 550K | 25.8% | 2 | 22.2K | 1% | 10 | | Jan 2026 | 450K | 26.2% | 2 | 22.2K | 1.3% | 10 | | Feb 2026 | 301K | 25.2% | 2 | 18.1K | 1.5% | 10 | | Mar 2026 | 301K | 25.4% | 2 | 18.1K | 1.5% | 10 | | Apr 2026 | 301K | 26.7% | 2 | 18.1K | 1.6% | 10 | | May 2026 | 368K | 24.7% | 2 | 18.1K | 1.2% | 10 | | Jun 2026 | 301K | 24.7% | 2 | 18.1K | 1.5% | 10 | | Jul 2026 | 201K | 19.8% | 2 | 14.8K | 1.5% | 10 | | Aug 2026 | 201K | 20% | 2 | 18.1K | 1.8% | 10 | | Sep 2026 | 201K | 20.2% | 2 | 18.1K | 1.8% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Fanatec’s and Sim-Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fanatec**: Measured on the search term “fanatec”. - **Sim-Lab**: Measured on the search term “sim-lab”. - [Fanatec profile](/demand/global-en/brands/fanatec) - [Sim-Lab profile](/demand/global-en/brands/sim-lab) - [All sim racing brands worldwide](/demand/global-en/categories/sim-racing-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fanatec or Sim-Lab more popular in search? In September 2026, Fanatec had more branded searches than Sim-Lab among sim racing brands worldwide. Fanatec had about 201,000 branded searches, while Sim-Lab had 18,100. Fanatec made up 20.2% of all sim racing brand searches we track, and Sim-Lab accounted for 1.8%. ## Cite this page Brandwave. "Fanatec vs Sim-Lab: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fanatec-vs-sim-lab This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fanatec-vs-sim-lab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.