--- title: "Famous Amos vs Walkers: Which is searched more?" description: "Is Famous Amos or Walkers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/famous-amos-vs-walkers" publisher: "Brandwave" --- # Famous Amos vs Walkers: Which is searched more? Is Famous Amos or Walkers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Famous Amos and Walkers - **Competitive set**: Cookie brands - **Market**: Global - **Month measured**: Sep 2026 - **Famous Amos Share of Search**: 1.3% - **Walkers Share of Search**: 0.72% ## Is Famous Amos or Walkers more popular in search? - In September 2026, Famous Amos had more branded searches than Walkers among cookie brands worldwide. Famous Amos had about 74,000 branded searches, while Walkers had 40,500. Famous Amos made up 1.3% of all cookie brand searches we track, and Walkers accounted for 0.72%. - The lead changed hands 2 times in the 12 months ending September 2026: Walkers took it in December 2025, Famous Amos took it in January 2026. - Across the 12 months ending September 2026, Famous Amos’ share of searches among cookie brands worldwide moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Walkers’ share of searches among cookie brands worldwide moved from 0.78% to 0.72%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top cookie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Famous Amos was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Walkers was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Famous Amos was listed before Walkers in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pepperidge Farm | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Tate's Bake Shop | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Oreo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Chips Ahoy | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Levain Bakery | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Lotus Biscoff | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Famous Amos | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Keebler | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Walkers | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Fox's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tim Tam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookie brands - Asked ChatGPT "Which cookie brand should I buy?": 1. Tate's Bake Shop, 2. Pepperidge Farm, 3. Chips Ahoy - Asked ChatGPT "What are the best cookie brands?": 1. Levain Bakery, 2. Pepperidge Farm, 3. Tate's Bake Shop, 4. Oreo, 5. Famous Amos, 6. Walkers, 7. Chips Ahoy, 8. Keebler - Asked ChatGPT "What's the best cookie brand for snacking?": 1. Pepperidge Farm, 2. Chips Ahoy, 3. Oreo, 4. Lotus Biscoff, 5. Tate's Bake Shop - Searched Google, AI Overview "chocolate chip cookies": 1. Chips Ahoy - Searched Google, AI Overview "cookie brands": 1. Oreo, 2. Keebler, 3. Lotus Biscoff, 4. Famous Amos, 5. Tate's Bake Shop, 6. Levain Bakery, 7. Chips Ahoy Not named in any answer: Fox's and Tim Tam. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cookie brands worldwide in September 2026? - In September 2026, Walkers rose from 10th to 9th among cookie brands worldwide. ## Month by month | Month | Famous Amos estimated searches | Famous Amos Share of Search | Famous Amos rank | Walkers estimated searches | Walkers Share of Search | Walkers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 1.2% | 7 | 49.5K | 0.78% | 9 | | Nov 2025 | 74K | 1.2% | 8 | 74K | 1.2% | 9 | | Dec 2025 | 90.5K | 1.4% | 8 | 110K | 1.6% | 7 | | Jan 2026 | 74K | 1.1% | 7 | 60.5K | 0.93% | 9 | | Feb 2026 | 74K | 1.2% | 7 | 40.5K | 0.65% | 9 | | Mar 2026 | 74K | 1.1% | 7 | 40.5K | 0.63% | 9 | | Apr 2026 | 74K | 1.2% | 7 | 33.1K | 0.52% | 9 | | May 2026 | 74K | 1.2% | 7 | 40.5K | 0.64% | 9 | | Jun 2026 | 60.5K | 0.96% | 7 | 40.5K | 0.64% | 9 | | Jul 2026 | 60.5K | 1% | 7 | 40.5K | 0.67% | 9 | | Aug 2026 | 74K | 1.3% | 7 | 40.5K | 0.72% | 10 | | Sep 2026 | 74K | 1.3% | 7 | 40.5K | 0.72% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Famous Amos’ and Walkers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Famous Amos**: Measured on the search term “famous amos”. - **Walkers**: Measured on the search term “walkers shortbread”. - [Famous Amos profile](/demand/global-en/brands/famous-amos) - [Walkers profile](/demand/global-en/brands/walkers) - [All cookie brands worldwide](/demand/global-en/categories/cookie-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Famous Amos or Walkers more popular in search? In September 2026, Famous Amos had more branded searches than Walkers among cookie brands worldwide. Famous Amos had about 74,000 branded searches, while Walkers had 40,500. Famous Amos made up 1.3% of all cookie brand searches we track, and Walkers accounted for 0.72%. ## Cite this page Brandwave. "Famous Amos vs Walkers: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/famous-amos-vs-walkers This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/famous-amos-vs-walkers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.