--- title: "FamilyTreeDNA vs MyHeritage: Which is searched more?" description: "Is FamilyTreeDNA or MyHeritage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the DNA test kit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/familytreedna-vs-myheritage" publisher: "Brandwave" --- # FamilyTreeDNA vs MyHeritage: Which is searched more? Is FamilyTreeDNA or MyHeritage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the DNA test kit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FamilyTreeDNA and MyHeritage - **Competitive set**: DNA test kit brands - **Market**: Global - **Month measured**: Sep 2026 - **FamilyTreeDNA Share of Search**: 8.2% - **MyHeritage Share of Search**: 6.7% ## Is FamilyTreeDNA or MyHeritage more popular in search? - In September 2026, FamilyTreeDNA had more branded searches than MyHeritage among DNA test kit brands worldwide. FamilyTreeDNA had about 74,000 branded searches, while MyHeritage had 60,500. FamilyTreeDNA made up 8.2% of all DNA test kit brand searches we track, and MyHeritage accounted for 6.7%. - The lead changed hands 3 times in the 12 months ending September 2026: FamilyTreeDNA took it in June 2026, MyHeritage took it in July 2026, FamilyTreeDNA took it in September 2026. - Across the 12 months ending September 2026, FamilyTreeDNA’s share of searches among DNA test kit brands worldwide moved from 6.3% to 8.2%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, MyHeritage’s share of searches among DNA test kit brands worldwide moved from 6.3% to 6.7%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top DNA test kit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, FamilyTreeDNA appeared in all four answers. MyHeritage was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. MyHeritage was listed before FamilyTreeDNA in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ancestry | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | MyHeritage | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | 23andMe | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | FamilyTreeDNA | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Living DNA | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Nebula Genomics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about DNA test kit brands - Asked ChatGPT "Which DNA test kit should I buy?": 1. Ancestry, 2. 23andMe, 3. FamilyTreeDNA - Asked ChatGPT "What are the best DNA test kits?": 1. Ancestry, 2. 23andMe, 3. MyHeritage, 4. FamilyTreeDNA, 5. Living DNA - Asked ChatGPT "What's the best DNA test for finding out my ancestry?": 1. Ancestry, 2. MyHeritage, 3. FamilyTreeDNA, 4. 23andMe - Searched Google, AI Overview "dna test": 1. Ancestry, 2. MyHeritage, 3. FamilyTreeDNA Not named in any answer: Nebula Genomics. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for DNA test kit brands worldwide in September 2026? - In September 2026, FamilyTreeDNA gained share of searches among DNA test kit brands worldwide, from 7.3% to 8.2%. - In September 2026, MyHeritage lost share of searches among DNA test kit brands worldwide, from 7.3% to 6.7%. ## Month by month | Month | FamilyTreeDNA estimated searches | FamilyTreeDNA Share of Search | FamilyTreeDNA rank | MyHeritage estimated searches | MyHeritage Share of Search | MyHeritage rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 6.3% | 3 | 74K | 6.3% | 4 | | Nov 2025 | 74K | 6.2% | 4 | 90.5K | 7.6% | 3 | | Dec 2025 | 74K | 5.8% | 4 | 90.5K | 7% | 3 | | Jan 2026 | 74K | 6.2% | 4 | 90.5K | 7.6% | 3 | | Feb 2026 | 74K | 6.9% | 3 | 74K | 6.9% | 4 | | Mar 2026 | 90.5K | 7.5% | 3 | 90.5K | 7.5% | 4 | | Apr 2026 | 74K | 7.5% | 3 | 74K | 7.5% | 4 | | May 2026 | 74K | 6.8% | 3 | 74K | 6.8% | 4 | | Jun 2026 | 74K | 6.9% | 3 | 60.5K | 5.7% | 4 | | Jul 2026 | 74K | 6.7% | 4 | 90.5K | 8.2% | 3 | | Aug 2026 | 74K | 7.3% | 3 | 74K | 7.3% | 4 | | Sep 2026 | 74K | 8.2% | 3 | 60.5K | 6.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using FamilyTreeDNA’s and MyHeritage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FamilyTreeDNA**: Measured on the search terms “family tree dna” and “familytreedna”, summed into one figure. - **MyHeritage**: Measured on the search term “myheritage dna”. - [FamilyTreeDNA profile](/demand/global-en/brands/familytreedna) - [MyHeritage profile](/demand/global-en/brands/myheritage) - [All DNA test kit brands worldwide](/demand/global-en/categories/dna-test-kit-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FamilyTreeDNA or MyHeritage more popular in search? In September 2026, FamilyTreeDNA had more branded searches than MyHeritage among DNA test kit brands worldwide. FamilyTreeDNA had about 74,000 branded searches, while MyHeritage had 60,500. FamilyTreeDNA made up 8.2% of all DNA test kit brand searches we track, and MyHeritage accounted for 6.7%. ## Cite this page Brandwave. "FamilyTreeDNA vs MyHeritage: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/familytreedna-vs-myheritage This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/familytreedna-vs-myheritage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.