---
title: "Fairy vs Omo: Which is searched more?"
description: "Which is more popular in search, Fairy or Omo? Compare estimated monthly branded-search demand and Share of Search inside the Washing powder brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fairy-vs-omo"
publisher: "Brandwave"
---

# Fairy vs Omo: Which is searched more?

Which is more popular in search, Fairy or Omo? Compare estimated monthly branded-search demand and Share of Search inside the Washing powder brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fairy and Omo
- **Competitive set**: Washing powder brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fairy Share of Search**: 1%
- **Omo Share of Search**: 0.2%

## Which is more popular in search, Fairy or Omo?

- In September 2026, Fairy had more branded searches than Omo among washing powder brands worldwide. Fairy was estimated to have 4.4K branded searches compared to Omo’s 880, and held a 1% Share of Search versus Omo’s 0.2%.
- Fairy was ahead of Omo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fairy’s estimated Share of Search among washing powder brands worldwide moved from 0.97% to 1%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Omo’s estimated Share of Search among washing powder brands worldwide moved from 0.13% to 0.2%, and its estimated monthly branded searches moved from 590 to 880.

## How did search popularity change for washing powder brands worldwide in September 2026?

- Estimated monthly branded searches for Omo worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.

## Month by month

| Month | Fairy estimated searches | Fairy Share of Search | Fairy rank | Omo estimated searches | Omo Share of Search | Omo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 0.97% | 5 | 590 | 0.13% | 6 |
| Nov 2025 | 4.4K | 1.1% | 5 | 480 | 0.12% | 6 |
| Dec 2025 | 3.6K | 0.98% | 5 | 590 | 0.16% | 6 |
| Jan 2026 | 5.4K | 1.2% | 5 | 590 | 0.13% | 6 |
| Feb 2026 | 3.6K | 0.91% | 5 | 590 | 0.15% | 6 |
| Mar 2026 | 4.4K | 0.97% | 5 | 720 | 0.16% | 6 |
| Apr 2026 | 3.6K | 0.91% | 5 | 590 | 0.15% | 6 |
| May 2026 | 3.6K | 0.84% | 5 | 720 | 0.17% | 6 |
| Jun 2026 | 3.6K | 0.94% | 5 | 590 | 0.15% | 6 |
| Jul 2026 | 3.6K | 0.86% | 5 | 590 | 0.14% | 6 |
| Aug 2026 | 4.4K | 1% | 5 | 720 | 0.17% | 6 |
| Sep 2026 | 4.4K | 1% | 5 | 880 | 0.2% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fairy’s and Omo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fairy**: Measured on the search term “fairy washing powder”.
- **Omo**: Measured on the search term “omo laundry”.

- [Fairy profile](/demand/global-en/brands/fairy)
- [Omo profile](/demand/global-en/brands/omo)
- [All washing powder brands worldwide](/demand/global-en/categories/washing-powder-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fairy or Omo?

In September 2026, Fairy had more branded searches than Omo among washing powder brands worldwide. Fairy was estimated to have 4.4K branded searches compared to Omo’s 880, and held a 1% Share of Search versus Omo’s 0.2%.

## Cite this page

Brandwave. "Fairy vs Omo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fairy-vs-omo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fairy-vs-omo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.