--- title: "Fairlife vs Koia: Which is more popular?" description: "Is Fairlife or Koia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein shake brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fairlife-vs-koia" publisher: "Brandwave" --- # Fairlife vs Koia: Which is more popular? Is Fairlife or Koia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein shake brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fairlife and Koia - **Competitive set**: Protein shake brands - **Market**: Global - **Month measured**: Oct 2026 - **Fairlife Share of Search**: 37.5% - **Koia Share of Search**: 1.7% ## Is Fairlife or Koia more popular in search? - In October 2026, Fairlife had more branded searches than Koia among protein shake brands worldwide. Fairlife had about 334,000 branded searches, while Koia had 14,800. Fairlife made up 37.5% of all protein shake brand searches we track, and Koia accounted for 1.7%. - Fairlife was ahead of Koia in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Fairlife’s share of searches among protein shake brands worldwide moved from 38.7% to 37.5%, and its estimated monthly branded searches moved from 219K to 334K. - Across the 12 months ending October 2026, Koia’s share of searches among protein shake brands worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K. ## Top protein shake brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fairlife appeared in all five answers. Koia was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fairlife was listed before Koia in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fairlife | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Premier Protein | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | OWYN | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Quest Nutrition | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Koia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Muscle Milk | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ensure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oikos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Orgain | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Slate Milk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about protein shake brands - Asked ChatGPT "Which protein shake should I buy?": 1. Fairlife, 2. Premier Protein, 3. OWYN - Asked ChatGPT "What are the best ready-to-drink protein shakes?": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia, 5. Muscle Milk - Asked ChatGPT "What's the best protein shake for weight loss?": 1. Fairlife, 2. Quest Nutrition, 3. OWYN - Searched Google, AI Overview "protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia - Searched Google, AI Overview "best protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN Not named in any answer: Ensure, Oikos, Orgain and Slate Milk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for protein shake brands worldwide in October 2026? - In October 2026, Fairlife lost share of searches among protein shake brands worldwide, from 40.5% to 37.5%. - Estimated monthly branded searches for Koia worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in October 2026. ## How has branded search for Fairlife and Koia changed worldwide over the last 12 months? | Month | Fairlife estimated searches | Fairlife Share of Search | Fairlife rank | Koia estimated searches | Koia Share of Search | Koia rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 219K | 38.7% | 1 | 12.1K | 2.1% | 9 | | Dec 2025 | 219K | 39.3% | 1 | 12.1K | 2.2% | 9 | | Jan 2026 | 328K | 36.5% | 1 | 14.8K | 1.6% | 9 | | Feb 2026 | 268K | 33.7% | 1 | 14.8K | 1.9% | 9 | | Mar 2026 | 323K | 35.2% | 1 | 14.8K | 1.6% | 9 | | Apr 2026 | 273K | 35.8% | 1 | 14.8K | 1.9% | 9 | | May 2026 | 273K | 32.5% | 1 | 14.8K | 1.8% | 9 | | Jun 2026 | 328K | 34.2% | 1 | 14.8K | 1.5% | 9 | | Jul 2026 | 334K | 35.5% | 1 | 14.8K | 1.6% | 9 | | Aug 2026 | 334K | 35.6% | 1 | 14.8K | 1.6% | 9 | | Sep 2026 | 328K | 40.5% | 1 | 14.8K | 1.8% | 9 | | Oct 2026 | 334K | 37.5% | 1 | 14.8K | 1.7% | 9 | ## How are Fairlife’s and Koia’s branded searches counted? Brandwave collects information about searches that people make online using Fairlife’s and Koia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fairlife**: Measured on the search terms “fairlife core power” and “fairlife protein shake”, summed into one figure. - **Koia**: Measured on the search term “koia”. - [Fairlife profile](/demand/global-en/brands/fairlife) - [Koia profile](/demand/global-en/brands/koia) - [All protein shake brands worldwide](/demand/global-en/categories/protein-shake-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fairlife or Koia more popular in search? In October 2026, Fairlife had more branded searches than Koia among protein shake brands worldwide. Fairlife had about 334,000 branded searches, while Koia had 14,800. Fairlife made up 37.5% of all protein shake brand searches we track, and Koia accounted for 1.7%. ## Cite this page Brandwave. "Fairlife vs Koia: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/fairlife-vs-koia This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fairlife-vs-koia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.