--- title: "Fair Harbor vs Quiksilver: Which is searched more?" description: "Is Fair Harbor or Quiksilver more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fair-harbor-vs-quiksilver" publisher: "Brandwave" --- # Fair Harbor vs Quiksilver: Which is searched more? Is Fair Harbor or Quiksilver more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fair Harbor and Quiksilver - **Competitive set**: Swim shorts brands - **Market**: Global - **Month measured**: Sep 2026 - **Fair Harbor Share of Search**: 0.06% - **Quiksilver Share of Search**: 1.6% ## Is Fair Harbor or Quiksilver more popular in search? - In September 2026, Quiksilver had more branded searches than Fair Harbor among swim shorts brands worldwide. Quiksilver had about 246,000 branded searches, while Fair Harbor had 9,900. Quiksilver made up 1.6% of all swim shorts brand searches we track, and Fair Harbor accounted for 0.06%. - Quiksilver was ahead of Fair Harbor in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fair Harbor’s share of searches among swim shorts brands worldwide held steady at 0.06%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, Quiksilver’s share of searches among swim shorts brands worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches held steady at 246K. ## Top swim shorts brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fair Harbor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Quiksilver did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chubbies | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fair Harbor | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Lululemon | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Orlebar Brown | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Billabong | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Roxy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quiksilver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hurley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about swim shorts brands - Asked ChatGPT "Which swim shorts brand should I buy?": 1. Fair Harbor, 2. Chubbies, 3. Patagonia - Asked ChatGPT "What are the best swim shorts brands?": 1. Fair Harbor, 2. Orlebar Brown, 3. Patagonia, 4. Lululemon, 5. Chubbies - Asked ChatGPT "What's the best swim shorts brand for the beach?": 1. Patagonia, 2. Fair Harbor, 3. Chubbies, 4. Orlebar Brown - Searched Google, AI Overview "best swim shorts": 1. Patagonia, 2. Chubbies - Searched Google, AI Overview "swim shorts men": 1. Chubbies, 2. Lululemon, 3. Billabong, 4. Patagonia Not named in any answer: Roxy, Quiksilver and Hurley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for swim shorts brands worldwide in September 2026? - Estimated monthly branded searches for Fair Harbor worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Month by month | Month | Fair Harbor estimated searches | Fair Harbor Share of Search | Fair Harbor rank | Quiksilver estimated searches | Quiksilver Share of Search | Quiksilver rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 0.06% | 8 | 246K | 1.3% | 6 | | Nov 2025 | 14.8K | 0.05% | 8 | 246K | 0.9% | 6 | | Dec 2025 | 14.8K | 0.06% | 8 | 301K | 1.1% | 6 | | Jan 2026 | 12.1K | 0.06% | 8 | 301K | 1.5% | 6 | | Feb 2026 | 14.8K | 0.09% | 8 | 201K | 1.3% | 6 | | Mar 2026 | 22.2K | 0.14% | 8 | 246K | 1.5% | 6 | | Apr 2026 | 18.1K | 0.12% | 8 | 246K | 1.6% | 6 | | May 2026 | 27.1K | 0.17% | 8 | 246K | 1.6% | 6 | | Jun 2026 | 33.1K | 0.21% | 8 | 246K | 1.6% | 6 | | Jul 2026 | 27.1K | 0.17% | 8 | 246K | 1.6% | 6 | | Aug 2026 | 18.1K | 0.12% | 8 | 246K | 1.6% | 6 | | Sep 2026 | 9.9K | 0.06% | 8 | 246K | 1.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Fair Harbor’s and Quiksilver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fair Harbor**: Measured on the search term “fair harbor”. - **Quiksilver**: Measured on the search term “quiksilver”. - [Fair Harbor profile](/demand/global-en/brands/fair-harbor) - [Quiksilver profile](/demand/global-en/brands/quiksilver) - [All swim shorts brands worldwide](/demand/global-en/categories/swim-shorts-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fair Harbor or Quiksilver more popular in search? In September 2026, Quiksilver had more branded searches than Fair Harbor among swim shorts brands worldwide. Quiksilver had about 246,000 branded searches, while Fair Harbor had 9,900. Quiksilver made up 1.6% of all swim shorts brand searches we track, and Fair Harbor accounted for 0.06%. ## Cite this page Brandwave. "Fair Harbor vs Quiksilver: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fair-harbor-vs-quiksilver This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fair-harbor-vs-quiksilver. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.