---
title: "Fair Harbor vs Patagonia: Which is searched more?"
description: "Is Fair Harbor or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fair-harbor-vs-patagonia"
publisher: "Brandwave"
---

# Fair Harbor vs Patagonia: Which is searched more?

Is Fair Harbor or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fair Harbor and Patagonia
- **Competitive set**: Swim shorts brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fair Harbor Share of Search**: 0.06%
- **Patagonia Share of Search**: 17.6%

## Is Fair Harbor or Patagonia more popular in search?

- In September 2026, Patagonia had more branded searches than Fair Harbor among swim shorts brands worldwide. Patagonia had about 2.7 million branded searches, while Fair Harbor had 9,900. Patagonia made up 17.6% of all swim shorts brand searches we track, and Fair Harbor accounted for 0.06%.
- Patagonia was ahead of Fair Harbor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fair Harbor’s share of searches among swim shorts brands worldwide held steady at 0.06%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Patagonia’s share of searches among swim shorts brands worldwide moved from 21.2% to 17.6%, and its estimated monthly branded searches moved from 4.1M to 2.7M.

## How did search popularity change for swim shorts brands worldwide in September 2026?

- Estimated monthly branded searches for Patagonia worldwide fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.
- Estimated monthly branded searches for Fair Harbor worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Month by month

| Month | Fair Harbor estimated searches | Fair Harbor Share of Search | Fair Harbor rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 0.06% | 8 | 4.1M | 21.2% | 2 |
| Nov 2025 | 14.8K | 0.05% | 8 | 5M | 18.4% | 2 |
| Dec 2025 | 14.8K | 0.06% | 8 | 4.1M | 15.5% | 2 |
| Jan 2026 | 12.1K | 0.06% | 8 | 4.1M | 20.7% | 2 |
| Feb 2026 | 14.8K | 0.09% | 8 | 3.4M | 20.9% | 2 |
| Mar 2026 | 22.2K | 0.14% | 8 | 3.4M | 20.4% | 2 |
| Apr 2026 | 18.1K | 0.12% | 8 | 2.7M | 17.4% | 2 |
| May 2026 | 27.1K | 0.17% | 8 | 2.7M | 17.3% | 2 |
| Jun 2026 | 33.1K | 0.21% | 8 | 2.7M | 17.3% | 2 |
| Jul 2026 | 27.1K | 0.17% | 8 | 2.7M | 17.3% | 2 |
| Aug 2026 | 18.1K | 0.12% | 8 | 2.7M | 17.4% | 2 |
| Sep 2026 | 9.9K | 0.06% | 8 | 2.7M | 17.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fair Harbor’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fair Harbor**: Measured on the search term “fair harbor”.
- **Patagonia**: Measured on the search term “patagonia”.

- [Fair Harbor profile](/demand/global-en/brands/fair-harbor)
- [Patagonia profile](/demand/global-en/brands/patagonia)
- [All swim shorts brands worldwide](/demand/global-en/categories/swim-shorts-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Fair Harbor or Patagonia more popular in search?

In September 2026, Patagonia had more branded searches than Fair Harbor among swim shorts brands worldwide. Patagonia had about 2.7 million branded searches, while Fair Harbor had 9,900. Patagonia made up 17.6% of all swim shorts brand searches we track, and Fair Harbor accounted for 0.06%.

## Cite this page

Brandwave. "Fair Harbor vs Patagonia: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fair-harbor-vs-patagonia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fair-harbor-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.