---
title: "FactSet vs Morningstar: Which is more popular by branded search?"
description: "Which is more popular in search, FactSet or Morningstar? Compare estimated monthly branded-search demand and Share of Search inside the Financial data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/factset-vs-morningstar"
publisher: "Brandwave"
---

# FactSet vs Morningstar: Which is more popular by branded search?

Which is more popular in search, FactSet or Morningstar? Compare estimated monthly branded-search demand and Share of Search inside the Financial data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: FactSet and Morningstar
- **Competitive set**: Financial data platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **FactSet Share of Search**: 3.7%
- **Morningstar Share of Search**: 18.6%

## Which is more popular in search, FactSet or Morningstar?

- In August 2026, Morningstar had more branded searches than FactSet among financial data platforms worldwide. Morningstar was estimated to have 368K branded searches compared to FactSet’s 74K, and held an 18.6% Share of Search versus FactSet’s 3.7%.
- Morningstar was ahead of FactSet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FactSet’s estimated Share of Search among financial data platforms worldwide moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 110K to 74K.
- Across the 11 months ending August 2026, Morningstar’s estimated Share of Search among financial data platforms worldwide moved from 15.7% to 18.6%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for financial data platforms worldwide in August 2026?

- In August 2026, Morningstar gained estimated Share of Search among financial data platforms worldwide, from 15.7% to 18.6%.
- Estimated monthly branded searches for FactSet worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

## Month by month

| Month | FactSet estimated searches | FactSet Share of Search | FactSet rank | Morningstar estimated searches | Morningstar Share of Search | Morningstar rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 3.8% | 3 | 450K | 15.7% | 2 |
| Nov 2025 | 110K | 4.5% | 3 | 450K | 18.4% | 2 |
| Dec 2025 | 74K | 3.6% | 3 | 450K | 21.8% | 2 |
| Jan 2026 | 90.5K | 3.7% | 3 | 450K | 18.6% | 2 |
| Feb 2026 | 110K | 4.5% | 3 | 450K | 18.4% | 2 |
| Mar 2026 | 110K | 3.3% | 3 | 450K | 13.4% | 2 |
| Apr 2026 | 90.5K | 3.9% | 3 | 368K | 15.7% | 2 |
| May 2026 | 74K | 3.7% | 3 | 368K | 18.5% | 2 |
| Jun 2026 | 90.5K | 3.9% | 3 | 368K | 15.8% | 2 |
| Jul 2026 | 74K | 3.9% | 3 | 301K | 15.7% | 2 |
| Aug 2026 | 74K | 3.7% | 3 | 368K | 18.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using FactSet’s and Morningstar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **FactSet**: Measured on the search term “factset”.
- **Morningstar**: Measured on the search term “morningstar”.

- [FactSet profile](/demand/global-en/brands/factset)
- [Morningstar profile](/demand/global-en/brands/morningstar)
- [All financial data platforms worldwide](/demand/global-en/categories/financial-data-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, FactSet or Morningstar?

In August 2026, Morningstar had more branded searches than FactSet among financial data platforms worldwide. Morningstar was estimated to have 368K branded searches compared to FactSet’s 74K, and held an 18.6% Share of Search versus FactSet’s 3.7%.

## Cite this page

Brandwave. "FactSet vs Morningstar: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/factset-vs-morningstar

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/factset-vs-morningstar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.