--- title: "Factory vs GitHub Copilot: Which is more popular by branded search?" description: "Which is more popular in search, Factory or GitHub Copilot? Compare estimated monthly branded-search demand and Share of Search inside the AI coding tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/factory-ai-vs-github-copilot" publisher: "Brandwave" --- # Factory vs GitHub Copilot: Which is more popular by branded search? Which is more popular in search, Factory or GitHub Copilot? Compare estimated monthly branded-search demand and Share of Search inside the AI coding tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Factory and GitHub Copilot - **Competitive set**: AI coding tools - **Market**: Global - **Month measured**: Aug 2026 - **Factory Share of Search**: 0.2% - **GitHub Copilot Share of Search**: 5.4% ## Which is more popular in search, Factory or GitHub Copilot? - In August 2026, GitHub Copilot had more branded searches than Factory among AI coding tools worldwide. GitHub Copilot was estimated to have 658K branded searches compared to Factory’s 25.1K, and held a 5.4% Share of Search versus Factory’s 0.2%. - GitHub Copilot was ahead of Factory in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Factory’s estimated Share of Search among AI coding tools worldwide moved from 0.47% to 0.2%, and its estimated monthly branded searches moved from 35.6K to 25.1K. - Across the 11 months ending August 2026, GitHub Copilot’s estimated Share of Search among AI coding tools worldwide moved from 12.6% to 5.4%, and its estimated monthly branded searches moved from 947K to 658K. ## How did search popularity change for AI coding tools worldwide in August 2026? - In August 2026, GitHub Copilot gained estimated Share of Search among AI coding tools worldwide, from 4.8% to 5.4%. - Estimated monthly branded searches for Factory worldwide fell 29.3% over 11 measured months, from 35.6K to 25.1K in August 2026. ## Month by month | Month | Factory estimated searches | Factory Share of Search | Factory rank | GitHub Copilot estimated searches | GitHub Copilot Share of Search | GitHub Copilot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 35.6K | 0.47% | 7 | 947K | 12.6% | 4 | | Nov 2025 | 28.1K | 0.4% | 7 | 784K | 11.1% | 4 | | Dec 2025 | 24.5K | 0.36% | 7 | 766K | 11.3% | 4 | | Jan 2026 | 27.6K | 0.26% | 7 | 816K | 7.8% | 4 | | Feb 2026 | 21.1K | 0.16% | 7 | 980K | 7.3% | 4 | | Mar 2026 | 35.7K | 0.2% | 7 | 1.4M | 7.9% | 4 | | Apr 2026 | 35.8K | 0.19% | 7 | 1.7M | 8.8% | 4 | | May 2026 | 28.8K | 0.16% | 7 | 1.4M | 7.5% | 4 | | Jun 2026 | 32.7K | 0.2% | 7 | 1.1M | 6.4% | 4 | | Jul 2026 | 26.8K | 0.19% | 7 | 684K | 4.8% | 4 | | Aug 2026 | 25.1K | 0.2% | 7 | 658K | 5.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Factory’s and GitHub Copilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Factory**: Measured on the search terms “droid factory ai”, “Factory AI”, “factory ai agent”, “factory ai agents”, “factory ai cli”, “factory ai coding”, “factory ai droid”, “factory ai droids”, “factory ai pricing”, “factory droid”, “factory droid cli”, “factory droids”, “factory.ai” and “what is factory ai”, summed into one figure. - **GitHub Copilot**: Measured on the search terms “copilot github”, “copilot vscode”, “git copilot”, “GitHub Copilot”, “github copilot agent”, “github copilot ai”, “github copilot app”, “github copilot business”, “github copilot certification”, “github copilot chat”, “github copilot cli”, “github copilot coding agent”, “github copilot download”, “github copilot enterprise”, “github copilot extension”, “github copilot free”, “github copilot intellij”, “github copilot price”, “github copilot pricing”, “github copilot pro”, “github copilot student”, “github copilot students”, “github copilot vscode”, “github copilots”, “microsoft github copilot”, “vscode copilot” and “vscode github copilot”, summed into one figure. - [Factory profile](/demand/global-en/brands/factory-ai) - [GitHub Copilot profile](/demand/global-en/brands/github-copilot) - [All AI coding tools worldwide](/demand/global-en/categories/ai-coding-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Factory or GitHub Copilot? In August 2026, GitHub Copilot had more branded searches than Factory among AI coding tools worldwide. GitHub Copilot was estimated to have 658K branded searches compared to Factory’s 25.1K, and held a 5.4% Share of Search versus Factory’s 0.2%. ## Cite this page Brandwave. "Factory vs GitHub Copilot: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/factory-ai-vs-github-copilot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/factory-ai-vs-github-copilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.