--- title: "Factors.ai vs Terminus: Which is searched more?" description: "Is Factors.ai or Terminus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Account-based marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/factors-ai-vs-terminus" publisher: "Brandwave" --- # Factors.ai vs Terminus: Which is searched more? Is Factors.ai or Terminus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Account-based marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Factors.ai and Terminus - **Competitive set**: Account-based marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Factors.ai Share of Search**: 0.15% - **Terminus Share of Search**: 0.02% ## Is Factors.ai or Terminus more popular in search? - In September 2026, Factors.ai had more branded searches than Terminus among account-based marketing platforms worldwide. Factors.ai had about 2,450 branded searches, while Terminus had 400. Factors.ai made up 0.15% of all account-based marketing platform searches we track, and Terminus accounted for 0.02%. - Factors.ai was ahead of Terminus in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Factors.ai’s share of searches among account-based marketing platforms worldwide moved from 0.17% to 0.15%, and its estimated monthly branded searches moved from 3K to 2.5K. - Across the 12 months ending September 2026, Terminus’ share of searches among account-based marketing platforms worldwide moved from 0.04% to 0.02%, and its estimated monthly branded searches moved from 720 to 400. ## Top account-based marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Terminus was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Factors.ai did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | 6sense | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Demandbase | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | RollWorks | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | HubSpot | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Terminus | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | DemandScience | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Influ2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Factors.ai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Madison Logic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about account-based marketing platforms - Asked ChatGPT "Which account-based marketing platform should I use?": 1. 6sense, 2. Demandbase, 3. HubSpot, 4. RollWorks - Asked ChatGPT "What are the best account-based marketing platforms?": 1. 6sense, 2. Demandbase, 3. RollWorks, 4. Terminus, 5. DemandScience, 6. HubSpot - Asked ChatGPT "What's the best account-based marketing platform for a b2b sales team?": 1. 6sense, 2. Demandbase, 3. HubSpot, 4. RollWorks - Searched Google, AI Overview "account based marketing platform": 1. Demandbase, 2. 6sense, 3. RollWorks, 4. Terminus, 5. HubSpot - Searched Google, AI Overview "best abm platform": 1. Demandbase, 2. 6sense, 3. RollWorks, 4. Terminus, 5. HubSpot Not named in any answer: Influ2, Factors.ai and Madison Logic. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for account-based marketing platforms worldwide in September 2026? - In September 2026, Factors.ai fell from 4th to 5th among account-based marketing platforms worldwide. - Estimated monthly branded searches for Terminus worldwide fell 44.4% over 12 measured months, from 720 to 400 in September 2026. ## Month by month | Month | Factors.ai estimated searches | Factors.ai Share of Search | Factors.ai rank | Terminus estimated searches | Terminus Share of Search | Terminus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 0.17% | 4 | 720 | 0.04% | 9 | | Nov 2025 | 3K | 0.21% | 4 | 620 | 0.04% | 9 | | Dec 2025 | 3K | 0.25% | 4 | 540 | 0.05% | 9 | | Jan 2026 | 3K | 0.18% | 4 | 650 | 0.04% | 9 | | Feb 2026 | 3K | 0.21% | 4 | 500 | 0.04% | 9 | | Mar 2026 | 3.7K | 0.22% | 4 | 520 | 0.03% | 9 | | Apr 2026 | 3K | 0.18% | 4 | 510 | 0.03% | 9 | | May 2026 | 3K | 0.21% | 4 | 420 | 0.03% | 9 | | Jun 2026 | 3K | 0.18% | 4 | 340 | 0.02% | 9 | | Jul 2026 | 3K | 0.21% | 4 | 430 | 0.03% | 9 | | Aug 2026 | 3K | 0.22% | 4 | 390 | 0.03% | 9 | | Sep 2026 | 2.5K | 0.15% | 5 | 400 | 0.02% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Factors.ai’s and Terminus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Factors.ai**: Measured on the search terms “factors.ai” and “factorsai”, summed into one figure. - **Terminus**: Measured on the search terms “terminus abm”, “terminus account”, “terminus account based marketing” and “terminus marketing”, summed into one figure. - [Factors.ai profile](/demand/global-en/brands/factors-ai) - [Terminus profile](/demand/global-en/brands/terminus) - [All account-based marketing platforms worldwide](/demand/global-en/categories/account-based-marketing-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Factors.ai or Terminus more popular in search? In September 2026, Factors.ai had more branded searches than Terminus among account-based marketing platforms worldwide. Factors.ai had about 2,450 branded searches, while Terminus had 400. Factors.ai made up 0.15% of all account-based marketing platform searches we track, and Terminus accounted for 0.02%. ## Cite this page Brandwave. "Factors.ai vs Terminus: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/factors-ai-vs-terminus This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/factors-ai-vs-terminus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.