--- title: "Factors.ai vs HockeyStack: Which is searched more?" description: "Is Factors.ai or HockeyStack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B marketing attribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/factors-ai-vs-hockeystack" publisher: "Brandwave" --- # Factors.ai vs HockeyStack: Which is searched more? Is Factors.ai or HockeyStack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B marketing attribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Factors.ai and HockeyStack - **Competitive set**: B2B marketing attribution platforms - **Market**: Global - **Month measured**: Sep 2026 - **Factors.ai Share of Search**: 26.6% - **HockeyStack Share of Search**: 31.5% ## Is Factors.ai or HockeyStack more popular in search? - In September 2026, HockeyStack had more branded searches than Factors.ai among B2B marketing attribution platforms worldwide. HockeyStack had about 2,900 branded searches, while Factors.ai had 2,450. HockeyStack made up 31.5% of all B2B marketing attribution platform searches we track, and Factors.ai accounted for 26.6%. - The lead changed hands 2 times in the 12 months ending September 2026: Factors.ai took it in August 2026, HockeyStack took it in September 2026. - Across the 12 months ending September 2026, Factors.ai’s share of searches among B2B marketing attribution platforms worldwide moved from 17.5% to 26.6%, and its estimated monthly branded searches moved from 3K to 2.5K. - Across the 12 months ending September 2026, HockeyStack’s share of searches among B2B marketing attribution platforms worldwide moved from 47.6% to 31.5%, and its estimated monthly branded searches moved from 8.1K to 2.9K. ## Top B2B marketing attribution platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HockeyStack was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Factors.ai was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HockeyStack was listed before Factors.ai in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dreamdata | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HockeyStack | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Factors.ai | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Adobe Marketo Measure | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Full Circle Insights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about B2B marketing attribution platforms - Asked ChatGPT "Which B2B marketing attribution platform should I use?": 1. Dreamdata, 2. HockeyStack, 3. Factors.ai, 4. Adobe Marketo Measure - Asked ChatGPT "What are the best B2B marketing attribution platforms?": 1. Dreamdata, 2. HockeyStack, 3. Factors.ai, 4. Adobe Marketo Measure - Asked ChatGPT "What's the best B2B marketing attribution platform for a marketing team?": 1. HockeyStack, 2. Dreamdata, 3. Factors.ai - Searched Google, AI Overview "marketing attribution software": 1. Dreamdata, 2. HockeyStack - Searched Google, AI Overview "b2b marketing attribution": named none of the brands we track Not named in any answer: Full Circle Insights. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for B2B marketing attribution platforms worldwide in September 2026? - In September 2026, HockeyStack overtook Factors.ai to rank 2nd among B2B marketing attribution platforms worldwide, with 31.5% of the searches. - In September 2026, Factors.ai lost share of searches among B2B marketing attribution platforms worldwide, from 30.3% to 26.6%. ## Month by month | Month | Factors.ai estimated searches | Factors.ai Share of Search | Factors.ai rank | HockeyStack estimated searches | HockeyStack Share of Search | HockeyStack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 17.5% | 3 | 8.1K | 47.6% | 1 | | Nov 2025 | 3K | 20.6% | 3 | 6.6K | 46% | 1 | | Dec 2025 | 3K | 21.9% | 3 | 6.6K | 48.9% | 1 | | Jan 2026 | 3K | 19.6% | 3 | 8.1K | 53.8% | 1 | | Feb 2026 | 3K | 20.4% | 3 | 6.6K | 45.6% | 1 | | Mar 2026 | 3.7K | 21.5% | 3 | 8.1K | 47.5% | 1 | | Apr 2026 | 3K | 17.6% | 3 | 9.9K | 58.6% | 1 | | May 2026 | 3K | 23.9% | 3 | 5.4K | 43.8% | 1 | | Jun 2026 | 3K | 26.1% | 3 | 4.4K | 38.9% | 1 | | Jul 2026 | 3K | 30.1% | 2 | 3.6K | 36.7% | 1 | | Aug 2026 | 3K | 30.3% | 2 | 2.9K | 29.6% | 3 | | Sep 2026 | 2.5K | 26.6% | 3 | 2.9K | 31.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Factors.ai’s and HockeyStack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Factors.ai**: Measured on the search terms “factors.ai” and “factorsai”, summed into one figure. - **HockeyStack**: Measured on the search term “hockeystack”. - [Factors.ai profile](/demand/global-en/brands/factors-ai) - [HockeyStack profile](/demand/global-en/brands/hockeystack) - [All B2B marketing attribution platforms worldwide](/demand/global-en/categories/b2b-marketing-attribution-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Factors.ai or HockeyStack more popular in search? In September 2026, HockeyStack had more branded searches than Factors.ai among B2B marketing attribution platforms worldwide. HockeyStack had about 2,900 branded searches, while Factors.ai had 2,450. HockeyStack made up 31.5% of all B2B marketing attribution platform searches we track, and Factors.ai accounted for 26.6%. ## Cite this page Brandwave. "Factors.ai vs HockeyStack: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/factors-ai-vs-hockeystack This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/factors-ai-vs-hockeystack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.