---
title: "Facebook Marketplace vs Gumtree: Which is searched more?"
description: "Which is more popular in search, Facebook Marketplace or Gumtree? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/facebook-marketplace-vs-gumtree"
publisher: "Brandwave"
---

# Facebook Marketplace vs Gumtree: Which is searched more?

Which is more popular in search, Facebook Marketplace or Gumtree? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Facebook Marketplace and Gumtree
- **Competitive set**: Classified ad platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Facebook Marketplace Share of Search**: 28.8%
- **Gumtree Share of Search**: 3.9%

## Which is more popular in search, Facebook Marketplace or Gumtree?

- In August 2026, Facebook Marketplace had more branded searches than Gumtree among classified ad platforms worldwide. Facebook Marketplace was estimated to have 16.6M branded searches compared to Gumtree’s 2.2M, and held a 28.8% Share of Search versus Gumtree’s 3.9%.
- Facebook Marketplace was ahead of Gumtree in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms worldwide moved from 23.8% to 28.8%, and its estimated monthly branded searches moved from 13.6M to 16.6M.
- Across the 11 months ending August 2026, Gumtree’s estimated Share of Search among classified ad platforms worldwide moved from 4.8% to 3.9%, and its estimated monthly branded searches moved from 2.7M to 2.2M.

## How did search popularity change for classified ad platforms worldwide in August 2026?

- Estimated monthly branded searches for Facebook Marketplace worldwide rose 22.1% over 11 measured months, from 13.6M to 16.6M in August 2026.
- Estimated monthly branded searches for Gumtree worldwide fell 18.2% over 11 measured months, from 2.7M to 2.2M in August 2026.

## Month by month

| Month | Facebook Marketplace estimated searches | Facebook Marketplace Share of Search | Facebook Marketplace rank | Gumtree estimated searches | Gumtree Share of Search | Gumtree rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 13.6M | 23.8% | 2 | 2.7M | 4.8% | 4 |
| Nov 2025 | 13.6M | 24.5% | 2 | 2.7M | 4.9% | 4 |
| Dec 2025 | 13.6M | 24.8% | 2 | 2.2M | 4.1% | 4 |
| Jan 2026 | 16.6M | 27.6% | 2 | 2.7M | 4.6% | 4 |
| Feb 2026 | 13.6M | 27.6% | 2 | 2.2M | 4.6% | 4 |
| Mar 2026 | 16.6M | 27.6% | 2 | 2.7M | 4.6% | 4 |
| Apr 2026 | 16.6M | 27.6% | 2 | 2.7M | 4.6% | 4 |
| May 2026 | 16.6M | 27.6% | 2 | 2.7M | 4.6% | 4 |
| Jun 2026 | 16.6M | 31.8% | 2 | 2.2M | 4.3% | 4 |
| Jul 2026 | 16.6M | 28.8% | 2 | 2.2M | 3.9% | 4 |
| Aug 2026 | 16.6M | 28.8% | 2 | 2.2M | 3.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Facebook Marketplace’s and Gumtree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Facebook Marketplace**: Measured on the search term “facebook marketplace”.
- **Gumtree**: Measured on the search term “gumtree”.

- [Facebook Marketplace profile](/demand/global-en/brands/facebook-marketplace)
- [Gumtree profile](/demand/global-en/brands/gumtree)
- [All classified ad platforms worldwide](/demand/global-en/categories/classified-ad-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Facebook Marketplace or Gumtree?

In August 2026, Facebook Marketplace had more branded searches than Gumtree among classified ad platforms worldwide. Facebook Marketplace was estimated to have 16.6M branded searches compared to Gumtree’s 2.2M, and held a 28.8% Share of Search versus Gumtree’s 3.9%.

## Cite this page

Brandwave. "Facebook Marketplace vs Gumtree: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/facebook-marketplace-vs-gumtree

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/facebook-marketplace-vs-gumtree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.