---
title: "Fable vs Portmeirion: Which is searched more?"
description: "Is Fable or Portmeirion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fable-home-vs-portmeirion"
publisher: "Brandwave"
---

# Fable vs Portmeirion: Which is searched more?

Is Fable or Portmeirion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fable and Portmeirion
- **Competitive set**: Dinnerware brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fable Share of Search**: 0.61%
- **Portmeirion Share of Search**: 34.5%

## Is Fable or Portmeirion more popular in search?

- In September 2026, Portmeirion had more branded searches than Fable among dinnerware brands worldwide. Portmeirion had about 165,000 branded searches, while Fable had 2,900. Portmeirion made up 34.5% of all dinnerware brand searches we track, and Fable accounted for 0.61%.
- Portmeirion was ahead of Fable in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fable’s share of searches among dinnerware brands worldwide moved from 0.87% to 0.61%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 12 months ending September 2026, Portmeirion’s share of searches among dinnerware brands worldwide moved from 26.8% to 34.5%, and its estimated monthly branded searches moved from 135K to 165K.

## How did search popularity change for dinnerware brands worldwide in September 2026?

- In September 2026, Portmeirion lost share of searches among dinnerware brands worldwide, from 46.1% to 34.5%.
- Estimated monthly branded searches for Fable worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

## Month by month

| Month | Fable estimated searches | Fable Share of Search | Fable rank | Portmeirion estimated searches | Portmeirion Share of Search | Portmeirion rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 0.87% | 9 | 135K | 26.8% | 2 |
| Nov 2025 | 8.1K | 1.3% | 8 | 90.5K | 15% | 3 |
| Dec 2025 | 8.1K | 1.2% | 9 | 110K | 16.1% | 2 |
| Jan 2026 | 6.6K | 1.2% | 9 | 110K | 19.6% | 2 |
| Feb 2026 | 4.4K | 0.96% | 9 | 135K | 29.6% | 1 |
| Mar 2026 | 4.4K | 0.73% | 9 | 165K | 27.3% | 1 |
| Apr 2026 | 5.4K | 0.85% | 9 | 201K | 31.8% | 1 |
| May 2026 | 3.6K | 0.58% | 9 | 246K | 39.4% | 1 |
| Jun 2026 | 4.4K | 0.71% | 9 | 246K | 39.8% | 1 |
| Jul 2026 | 4.4K | 0.71% | 9 | 301K | 48.2% | 1 |
| Aug 2026 | 3.6K | 0.55% | 9 | 301K | 46.1% | 1 |
| Sep 2026 | 2.9K | 0.61% | 9 | 165K | 34.5% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fable’s and Portmeirion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fable**: Measured on the search term “fable dinnerware”.
- **Portmeirion**: Measured on the search term “portmeirion”.

- [Fable profile](/demand/global-en/brands/fable-home)
- [Portmeirion profile](/demand/global-en/brands/portmeirion)
- [All dinnerware brands worldwide](/demand/global-en/categories/dinnerware-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Fable or Portmeirion more popular in search?

In September 2026, Portmeirion had more branded searches than Fable among dinnerware brands worldwide. Portmeirion had about 165,000 branded searches, while Fable had 2,900. Portmeirion made up 34.5% of all dinnerware brand searches we track, and Fable accounted for 0.61%.

## Cite this page

Brandwave. "Fable vs Portmeirion: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fable-home-vs-portmeirion

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fable-home-vs-portmeirion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.