---
title: "Faber-Castell vs Zebra: Which is searched more?"
description: "Which is more popular in search, Faber-Castell or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-zebra"
publisher: "Brandwave"
---

# Faber-Castell vs Zebra: Which is searched more?

Which is more popular in search, Faber-Castell or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Faber-Castell and Zebra
- **Competitive set**: Pen brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Faber-Castell Share of Search**: 40%
- **Zebra Share of Search**: 0.03%

## Which is more popular in search, Faber-Castell or Zebra?

- In September 2026, Faber-Castell had more branded searches than Zebra among pen brands worldwide. Faber-Castell was estimated to have 368K branded searches compared to Zebra’s 320, and held a 40% Share of Search versus Zebra’s 0.03%.
- Faber-Castell was ahead of Zebra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among pen brands worldwide moved from 41.1% to 40%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Zebra’s estimated Share of Search among pen brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches held steady at 320.

## How did search popularity change for pen brands worldwide in September 2026?

- In September 2026, Faber-Castell lost estimated Share of Search among pen brands worldwide, from 44.4% to 40%.

## Month by month

| Month | Faber-Castell estimated searches | Faber-Castell Share of Search | Faber-Castell rank | Zebra estimated searches | Zebra Share of Search | Zebra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 41.1% | 2 | 320 | 0.04% | 4 |
| Nov 2025 | 368K | 41.1% | 2 | 320 | 0.04% | 4 |
| Dec 2025 | 368K | 40.4% | 2 | 320 | 0.04% | 4 |
| Jan 2026 | 450K | 45.4% | 2 | 390 | 0.04% | 4 |
| Feb 2026 | 368K | 44.4% | 2 | 320 | 0.04% | 4 |
| Mar 2026 | 301K | 36.3% | 2 | 320 | 0.04% | 4 |
| Apr 2026 | 301K | 36.7% | 2 | 260 | 0.03% | 4 |
| May 2026 | 301K | 40% | 2 | 320 | 0.04% | 4 |
| Jun 2026 | 246K | 35.7% | 2 | 260 | 0.04% | 4 |
| Jul 2026 | 301K | 39.4% | 2 | 320 | 0.04% | 4 |
| Aug 2026 | 450K | 44.4% | 2 | 590 | 0.06% | 4 |
| Sep 2026 | 368K | 40% | 2 | 320 | 0.03% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Faber-Castell’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Faber-Castell**: Measured on the search term “faber castell”.
- **Zebra**: Measured on the search term “zebra highlighter”.

- [Faber-Castell profile](/demand/global-en/brands/faber-castell)
- [Zebra profile](/demand/global-en/brands/zebra)
- [All pen brands worldwide](/demand/global-en/categories/pen-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Faber-Castell or Zebra?

In September 2026, Faber-Castell had more branded searches than Zebra among pen brands worldwide. Faber-Castell was estimated to have 368K branded searches compared to Zebra’s 320, and held a 40% Share of Search versus Zebra’s 0.03%.

## Cite this page

Brandwave. "Faber-Castell vs Zebra: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-zebra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-zebra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.