--- title: "Faber-Castell vs uni-ball: Which is searched more?" description: "Is Faber-Castell or uni-ball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-uni-ball" publisher: "Brandwave" --- # Faber-Castell vs uni-ball: Which is searched more? Is Faber-Castell or uni-ball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Faber-Castell and uni-ball - **Competitive set**: Pen brands - **Market**: Global - **Month measured**: Sep 2026 - **Faber-Castell Share of Search**: 24% - **uni-ball Share of Search**: 0.96% ## Is Faber-Castell or uni-ball more popular in search? - In September 2026, Faber-Castell had more branded searches than uni-ball among pen brands worldwide. Faber-Castell had about 368,000 branded searches, while uni-ball had 14,800. Faber-Castell made up 24% of all pen brand searches we track, and uni-ball accounted for 0.96%. - Faber-Castell was ahead of uni-ball in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Faber-Castell’s share of searches among pen brands worldwide moved from 26.7% to 24%, and its estimated monthly branded searches held steady at 368K. - Across the 12 months ending September 2026, uni-ball’s share of searches among pen brands worldwide moved from 1.1% to 0.96%, and its estimated monthly branded searches held steady at 14.8K. ## Top pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, uni-ball appeared in all five answers. Faber-Castell did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pilot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | uni-ball | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Pentel | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Zebra | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Parker | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Lamy | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | BIC | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Cross | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Faber-Castell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pen brands - Asked ChatGPT "Which pen brand should I buy?": 1. Pilot, 2. Pentel, 3. uni-ball, 4. Zebra - Asked ChatGPT "What are the best pen brands?": 1. Pilot, 2. uni-ball, 3. Pentel, 4. Zebra, 5. Parker, 6. Lamy, 7. Cross, 8. BIC - Asked ChatGPT "What's the best pen brand for everyday writing?": 1. Pilot, 2. uni-ball, 3. Zebra - Searched Google, AI Overview "pen brands": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Pentel, 5. BIC, 6. Parker, 7. Cross, 8. Lamy - Searched Google, AI Overview "best pen": 1. uni-ball, 2. Pentel, 3. Pilot, 4. Lamy Not named in any answer: Faber-Castell. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pen brands worldwide in September 2026? - In September 2026, Faber-Castell lost share of searches among pen brands worldwide, from 28.5% to 24%. ## Month by month | Month | Faber-Castell estimated searches | Faber-Castell Share of Search | Faber-Castell rank | uni-ball estimated searches | uni-ball Share of Search | uni-ball rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 26.7% | 2 | 14.8K | 1.1% | 9 | | Nov 2025 | 368K | 26.4% | 2 | 14.8K | 1.1% | 9 | | Dec 2025 | 368K | 24.8% | 2 | 14.8K | 1% | 9 | | Jan 2026 | 450K | 30.2% | 2 | 14.8K | 0.99% | 9 | | Feb 2026 | 368K | 27.9% | 2 | 18.1K | 1.4% | 9 | | Mar 2026 | 301K | 22.7% | 2 | 18.1K | 1.4% | 9 | | Apr 2026 | 301K | 23.7% | 2 | 14.8K | 1.2% | 9 | | May 2026 | 301K | 25% | 2 | 14.8K | 1.2% | 9 | | Jun 2026 | 246K | 21.3% | 2 | 12.1K | 1% | 9 | | Jul 2026 | 301K | 22.9% | 2 | 14.8K | 1.1% | 9 | | Aug 2026 | 450K | 28.5% | 2 | 14.8K | 0.94% | 9 | | Sep 2026 | 368K | 24% | 2 | 14.8K | 0.96% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Faber-Castell’s and uni-ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Faber-Castell**: Measured on the search term “faber castell”. - **uni-ball**: Measured on the search term “uni ball”. - [Faber-Castell profile](/demand/global-en/brands/faber-castell) - [uni-ball profile](/demand/global-en/brands/uni-ball) - [All pen brands worldwide](/demand/global-en/categories/pen-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Faber-Castell or uni-ball more popular in search? In September 2026, Faber-Castell had more branded searches than uni-ball among pen brands worldwide. Faber-Castell had about 368,000 branded searches, while uni-ball had 14,800. Faber-Castell made up 24% of all pen brand searches we track, and uni-ball accounted for 0.96%. ## Cite this page Brandwave. "Faber-Castell vs uni-ball: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-uni-ball This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-uni-ball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.