--- title: "Faber-Castell vs Tombow: Which is more popular?" description: "Is Faber-Castell or Tombow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-tombow" publisher: "Brandwave" --- # Faber-Castell vs Tombow: Which is more popular? Is Faber-Castell or Tombow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Faber-Castell and Tombow - **Competitive set**: Brush pen brands - **Market**: Global - **Month measured**: Oct 2026 - **Faber-Castell Share of Search**: 4.2% - **Tombow Share of Search**: 43.3% ## Is Faber-Castell or Tombow more popular in search? - In October 2026, Tombow had more branded searches than Faber-Castell among brush pen brands worldwide. Tombow had about 16,700 branded searches, while Faber-Castell had 1,600. Tombow made up 43.3% of all brush pen brand searches we track, and Faber-Castell accounted for 4.2%. - Tombow was ahead of Faber-Castell in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Faber-Castell’s share of searches among brush pen brands worldwide moved from 4.6% to 4.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending October 2026, Tombow’s share of searches among brush pen brands worldwide moved from 40.1% to 43.3%, and its estimated monthly branded searches moved from 16.4K to 16.7K. ## Top brush pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tombow appeared in all five answers. Faber-Castell was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Tombow was listed before Faber-Castell in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tombow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pentel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Faber-Castell | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Kuretake | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Sakura | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecoline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arteza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brush pen brands - Asked ChatGPT "What are the best brush pens for lettering?": 1. Tombow, 2. Pentel, 3. Sakura, 4. Kuretake - Asked ChatGPT "Which brush pens should I buy for calligraphy?": 1. Tombow, 2. Pentel - Asked ChatGPT "What's the best brush pen for beginners?": 1. Tombow, 2. Pentel - Searched Google, AI Overview "brush pens": 1. Tombow, 2. Faber-Castell, 3. Kuretake - Searched Google, AI Overview "calligraphy pens": 1. Tombow, 2. Pentel, 3. Faber-Castell Not named in any answer: Ecoline, Arteza and Sharpie. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for brush pen brands worldwide in October 2026? - In October 2026, Tombow gained share of searches among brush pen brands worldwide, from 39.4% to 43.3%. - Estimated monthly branded searches for Faber-Castell worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026. ## How has branded search for Faber-Castell and Tombow changed worldwide over the last 12 months? | Month | Faber-Castell estimated searches | Faber-Castell Share of Search | Faber-Castell rank | Tombow estimated searches | Tombow Share of Search | Tombow rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.9K | 4.6% | 5 | 16.4K | 40.1% | 1 | | Dec 2025 | 2.4K | 4.7% | 5 | 24.6K | 48.6% | 1 | | Jan 2026 | 1.9K | 3.6% | 5 | 20.5K | 38.4% | 1 | | Feb 2026 | 1.6K | 4.1% | 5 | 17.2K | 43.7% | 1 | | Mar 2026 | 1.6K | 4% | 5 | 17.7K | 44.6% | 1 | | Apr 2026 | 1.6K | 4.8% | 5 | 14K | 41.7% | 1 | | May 2026 | 1.3K | 3.6% | 5 | 16.4K | 45.9% | 1 | | Jun 2026 | 1.3K | 4% | 5 | 16.4K | 49.9% | 1 | | Jul 2026 | 1.3K | 3.4% | 5 | 20K | 52.5% | 1 | | Aug 2026 | 1.6K | 3.8% | 5 | 20.5K | 48.9% | 1 | | Sep 2026 | 1.6K | 4.5% | 5 | 14K | 39.4% | 1 | | Oct 2026 | 1.6K | 4.2% | 5 | 16.7K | 43.3% | 1 | ## How are Faber-Castell’s and Tombow’s branded searches counted? Brandwave collects information about searches that people make online using Faber-Castell’s and Tombow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Faber-Castell**: Measured on the search term “pitt artist pen”. - **Tombow**: Measured on the search terms “tombow brush pen” and “tombow dual brush”, summed into one figure. - [Faber-Castell profile](/demand/global-en/brands/faber-castell) - [Tombow profile](/demand/global-en/brands/tombow) - [All brush pen brands worldwide](/demand/global-en/categories/brush-pen-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Faber-Castell or Tombow more popular in search? In October 2026, Tombow had more branded searches than Faber-Castell among brush pen brands worldwide. Tombow had about 16,700 branded searches, while Faber-Castell had 1,600. Tombow made up 43.3% of all brush pen brand searches we track, and Faber-Castell accounted for 4.2%. ## Cite this page Brandwave. "Faber-Castell vs Tombow: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-tombow This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-tombow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.