--- title: "Faber-Castell vs Ticonderoga: Which is searched more?" description: "Is Faber-Castell or Ticonderoga more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pencils brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-ticonderoga" publisher: "Brandwave" --- # Faber-Castell vs Ticonderoga: Which is searched more? Is Faber-Castell or Ticonderoga more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pencils brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Faber-Castell and Ticonderoga - **Competitive set**: Pencils brands - **Market**: Global - **Month measured**: Sep 2026 - **Faber-Castell Share of Search**: 47.6% - **Ticonderoga Share of Search**: 10.7% ## Is Faber-Castell or Ticonderoga more popular in search? - In September 2026, Faber-Castell had more branded searches than Ticonderoga among pencils brands worldwide. Faber-Castell had about 368,000 branded searches, while Ticonderoga had 82,600. Faber-Castell made up 47.6% of all pencils brand searches we track, and Ticonderoga accounted for 10.7%. - Faber-Castell was ahead of Ticonderoga in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Faber-Castell’s share of searches among pencils brands worldwide moved from 47.5% to 47.6%, and its estimated monthly branded searches held steady at 368K. - Across the 12 months ending September 2026, Ticonderoga’s share of searches among pencils brands worldwide moved from 9.3% to 10.7%, and its estimated monthly branded searches moved from 71.7K to 82.6K. ## Top pencils brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Faber-Castell was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ticonderoga was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ticonderoga was listed before Faber-Castell in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ticonderoga | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Faber-Castell | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Staedtler | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pentel | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Prismacolor | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Crayola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arteza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pencils brands - Asked ChatGPT "Which pencils brand should I buy?": 1. Ticonderoga, 2. Pentel, 3. Faber-Castell, 4. Staedtler - Asked ChatGPT "What are the best pencils brands?": 1. Faber-Castell, 2. Staedtler, 3. Ticonderoga - Asked ChatGPT "What's the best pencils brand for school writing?": 1. Ticonderoga, 2. Staedtler, 3. Pentel - Searched Google, AI Overview "best pencils": 1. Ticonderoga, 2. Faber-Castell, 3. Pentel - Searched Google, AI Overview "art pencils": 1. Faber-Castell, 2. Staedtler, 3. Prismacolor Not named in any answer: Crayola and Arteza. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pencils brands worldwide in September 2026? - In September 2026, Faber-Castell gained share of searches among pencils brands worldwide, from 43.6% to 47.6%. - In September 2026, Ticonderoga lost share of searches among pencils brands worldwide, from 16.5% to 10.7%. ## Month by month | Month | Faber-Castell estimated searches | Faber-Castell Share of Search | Faber-Castell rank | Ticonderoga estimated searches | Ticonderoga Share of Search | Ticonderoga rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 47.5% | 1 | 71.7K | 9.3% | 4 | | Nov 2025 | 368K | 47.4% | 1 | 82.7K | 10.7% | 3 | | Dec 2025 | 368K | 48.7% | 1 | 67.6K | 8.9% | 4 | | Jan 2026 | 450K | 54.8% | 1 | 71.7K | 8.7% | 4 | | Feb 2026 | 368K | 51.9% | 1 | 62.7K | 8.8% | 4 | | Mar 2026 | 301K | 44.6% | 1 | 71.7K | 10.6% | 3 | | Apr 2026 | 301K | 44.4% | 1 | 76.6K | 11.3% | 3 | | May 2026 | 301K | 44.7% | 1 | 76.6K | 11.4% | 3 | | Jun 2026 | 246K | 40% | 1 | 82.6K | 13.4% | 3 | | Jul 2026 | 301K | 39% | 1 | 151K | 19.6% | 3 | | Aug 2026 | 450K | 43.6% | 1 | 171K | 16.5% | 3 | | Sep 2026 | 368K | 47.6% | 1 | 82.6K | 10.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Faber-Castell’s and Ticonderoga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Faber-Castell**: Measured on the search term “faber castell”. - **Ticonderoga**: Measured on the search terms “ticonderoga” and “ticonderoga pencils”, summed into one figure. - [Faber-Castell profile](/demand/global-en/brands/faber-castell) - [Ticonderoga profile](/demand/global-en/brands/ticonderoga) - [All pencils brands worldwide](/demand/global-en/categories/pencils-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Faber-Castell or Ticonderoga more popular in search? In September 2026, Faber-Castell had more branded searches than Ticonderoga among pencils brands worldwide. Faber-Castell had about 368,000 branded searches, while Ticonderoga had 82,600. Faber-Castell made up 47.6% of all pencils brand searches we track, and Ticonderoga accounted for 10.7%. ## Cite this page Brandwave. "Faber-Castell vs Ticonderoga: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-ticonderoga This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-ticonderoga. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.