--- title: "Faber-Castell vs Silhouette: Which is searched more?" description: "Is Faber-Castell or Silhouette more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Craft supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-silhouette" publisher: "Brandwave" --- # Faber-Castell vs Silhouette: Which is searched more? Is Faber-Castell or Silhouette more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Craft supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Faber-Castell and Silhouette - **Competitive set**: Craft supplies - **Market**: Global - **Month measured**: Sep 2026 - **Faber-Castell Share of Search**: 21.7% - **Silhouette Share of Search**: 0.34% ## Is Faber-Castell or Silhouette more popular in search? - In September 2026, Faber-Castell had more branded searches than Silhouette among craft supplies worldwide. Faber-Castell had about 368,000 branded searches, while Silhouette had 5,700. Faber-Castell made up 21.7% of all craft supply searches we track, and Silhouette accounted for 0.34%. - Faber-Castell was ahead of Silhouette in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Faber-Castell’s share of searches among craft supplies worldwide held steady at 21.7%, and its estimated monthly branded searches held steady at 368K. - Across the 12 months ending September 2026, Silhouette’s share of searches among craft supplies worldwide held steady at 0.34%, and its estimated monthly branded searches moved from 5.8K to 5.7K. ## Top craft supplies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Faber-Castell was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Silhouette did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arteza | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | FolkArt | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Cricut | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Fiskars | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Crayola | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Faber-Castell | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | American Crafts | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Sizzix | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Spellbinders | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Silhouette | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about craft supplies - Asked ChatGPT "Which craft supplies brand should I buy?": 1. Arteza, 2. Crayola, 3. Fiskars, 4. Cricut - Asked ChatGPT "What are the best craft supplies brands?": 1. Fiskars, 2. FolkArt, 3. Cricut, 4. Faber-Castell, 5. American Crafts, 6. Sizzix, 7. Crayola, 8. Arteza - Asked ChatGPT "What's the best craft supplies brand for hobby projects?": 1. Arteza, 2. FolkArt, 3. Cricut, 4. Faber-Castell - Searched Google, AI Overview "scrapbooking supplies": named none of the brands we track Not named in any answer: Spellbinders and Silhouette. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for craft supplies worldwide in September 2026? - In September 2026, Faber-Castell lost share of searches among craft supplies worldwide, from 24.6% to 21.7%. ## Month by month | Month | Faber-Castell estimated searches | Faber-Castell Share of Search | Faber-Castell rank | Silhouette estimated searches | Silhouette Share of Search | Silhouette rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 21.7% | 2 | 5.8K | 0.34% | 8 | | Nov 2025 | 368K | 19.3% | 2 | 8.5K | 0.45% | 8 | | Dec 2025 | 368K | 19.6% | 2 | 15.2K | 0.81% | 8 | | Jan 2026 | 450K | 25.5% | 2 | 7K | 0.4% | 9 | | Feb 2026 | 368K | 24.6% | 2 | 5.7K | 0.38% | 9 | | Mar 2026 | 301K | 20.1% | 2 | 5.7K | 0.38% | 9 | | Apr 2026 | 301K | 19.9% | 2 | 5.8K | 0.38% | 9 | | May 2026 | 301K | 18% | 2 | 5.8K | 0.34% | 9 | | Jun 2026 | 246K | 17.4% | 2 | 5.7K | 0.4% | 9 | | Jul 2026 | 301K | 20.3% | 2 | 4.7K | 0.31% | 9 | | Aug 2026 | 450K | 24.6% | 2 | 5.7K | 0.31% | 8 | | Sep 2026 | 368K | 21.7% | 2 | 5.7K | 0.34% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Faber-Castell’s and Silhouette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Faber-Castell**: Measured on the search term “faber castell”. - **Silhouette**: Measured on the search terms “silhouette craft”, “silhouette craft cutting machine”, “silhouette machine” and “silhouette supplies”, summed into one figure. - [Faber-Castell profile](/demand/global-en/brands/faber-castell) - [Silhouette profile](/demand/global-en/brands/silhouette) - [All craft supplies worldwide](/demand/global-en/categories/craft-supplies): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Faber-Castell or Silhouette more popular in search? In September 2026, Faber-Castell had more branded searches than Silhouette among craft supplies worldwide. Faber-Castell had about 368,000 branded searches, while Silhouette had 5,700. Faber-Castell made up 21.7% of all craft supply searches we track, and Silhouette accounted for 0.34%. ## Cite this page Brandwave. "Faber-Castell vs Silhouette: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-silhouette This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-silhouette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.