---
title: "Faber-Castell vs Pilot: Which is searched more?"
description: "Which is more popular in search, Faber-Castell or Pilot? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-pilot"
publisher: "Brandwave"
---

# Faber-Castell vs Pilot: Which is searched more?

Which is more popular in search, Faber-Castell or Pilot? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Faber-Castell and Pilot
- **Competitive set**: Pen brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Faber-Castell Share of Search**: 37.4%
- **Pilot Share of Search**: 3.9%

## Which is more popular in search, Faber-Castell or Pilot?

- In September 2026, Faber-Castell had more branded searches than Pilot among pen brands worldwide. Faber-Castell was estimated to have 368K branded searches compared to Pilot’s 38K, and held a 37.4% Share of Search versus Pilot’s 3.9%.
- Faber-Castell was ahead of Pilot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among pen brands worldwide moved from 38.6% to 37.4%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen brands worldwide moved from 3.3% to 3.9%, and its estimated monthly branded searches moved from 31.6K to 38K.

## How did search popularity change for pen brands worldwide in September 2026?

- In September 2026, Faber-Castell lost estimated Share of Search among pen brands worldwide, from 41.4% to 37.4%.
- Estimated monthly branded searches for Pilot worldwide rose 20.3% over 12 measured months, from 31.6K to 38K in September 2026.

## Month by month

| Month | Faber-Castell estimated searches | Faber-Castell Share of Search | Faber-Castell rank | Pilot estimated searches | Pilot Share of Search | Pilot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 38.6% | 2 | 31.6K | 3.3% | 4 |
| Nov 2025 | 368K | 38.5% | 2 | 33.1K | 3.5% | 4 |
| Dec 2025 | 368K | 37.2% | 2 | 51.7K | 5.2% | 4 |
| Jan 2026 | 450K | 42.6% | 2 | 38.3K | 3.6% | 4 |
| Feb 2026 | 368K | 41.4% | 2 | 38K | 4.3% | 4 |
| Mar 2026 | 301K | 33.9% | 2 | 31.3K | 3.5% | 4 |
| Apr 2026 | 301K | 34.1% | 2 | 42.2K | 4.8% | 3 |
| May 2026 | 301K | 36.8% | 2 | 42.2K | 5.2% | 3 |
| Jun 2026 | 246K | 33.5% | 2 | 27.1K | 3.7% | 4 |
| Jul 2026 | 301K | 36.8% | 2 | 33K | 4% | 4 |
| Aug 2026 | 450K | 41.4% | 2 | 46.2K | 4.3% | 4 |
| Sep 2026 | 368K | 37.4% | 2 | 38K | 3.9% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Faber-Castell’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Faber-Castell**: Measured on the search term “faber castell”.
- **Pilot**: Measured on the search terms “pilot ballpoint pen”, “pilot fountain pen” and “pilot stationery”, summed into one figure.

- [Faber-Castell profile](/demand/global-en/brands/faber-castell)
- [Pilot profile](/demand/global-en/brands/pilot)
- [All pen brands worldwide](/demand/global-en/categories/pen-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Faber-Castell or Pilot?

In September 2026, Faber-Castell had more branded searches than Pilot among pen brands worldwide. Faber-Castell was estimated to have 368K branded searches compared to Pilot’s 38K, and held a 37.4% Share of Search versus Pilot’s 3.9%.

## Cite this page

Brandwave. "Faber-Castell vs Pilot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-pilot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-pilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.