--- title: "Faber-Castell vs Holbein: Which is searched more?" description: "Is Faber-Castell or Holbein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watercolor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-holbein" publisher: "Brandwave" --- # Faber-Castell vs Holbein: Which is searched more? Is Faber-Castell or Holbein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watercolor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Faber-Castell and Holbein - **Competitive set**: Watercolor brands - **Market**: Global - **Month measured**: Sep 2026 - **Faber-Castell Share of Search**: 82.8% - **Holbein Share of Search**: 3.1% ## Is Faber-Castell or Holbein more popular in search? - In September 2026, Faber-Castell had more branded searches than Holbein among watercolor brands worldwide. Faber-Castell had about 368,000 branded searches, while Holbein had 13,900. Faber-Castell made up 82.8% of all watercolor brand searches we track, and Holbein accounted for 3.1%. - Faber-Castell was ahead of Holbein in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Faber-Castell’s share of searches among watercolor brands worldwide moved from 83% to 82.8%, and its estimated monthly branded searches held steady at 368K. - Across the 12 months ending September 2026, Holbein’s share of searches among watercolor brands worldwide moved from 2.9% to 3.1%, and its estimated monthly branded searches moved from 12.9K to 13.9K. ## Top watercolor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Holbein was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Faber-Castell did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Daniel Smith | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Winsor & Newton | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Holbein | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | M. Graham | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Faber-Castell | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Arteza | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about watercolor brands - Asked ChatGPT "Which watercolor brand should I buy?": 1. Daniel Smith, 2. Winsor & Newton, 3. M. Graham - Asked ChatGPT "What are the best watercolor brands?": 1. Daniel Smith, 2. Winsor & Newton, 3. Holbein, 4. M. Graham - Asked ChatGPT "What's the best watercolor brand for beginner painting?": 1. Winsor & Newton, 2. Daniel Smith - Searched Google, AI Overview "best watercolours": 1. Daniel Smith, 2. Holbein, 3. Winsor & Newton Not named in any answer: Faber-Castell and Arteza. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for watercolor brands worldwide in September 2026? - In September 2026, Faber-Castell lost share of searches among watercolor brands worldwide, from 85.1% to 82.8%. - Holbein’s share of searches among watercolor brands worldwide has lost ground for 3 months in a row, from 4.2% to 3.1% in September 2026. ## Month by month | Month | Faber-Castell estimated searches | Faber-Castell Share of Search | Faber-Castell rank | Holbein estimated searches | Holbein Share of Search | Holbein rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 83% | 1 | 12.9K | 2.9% | 3 | | Nov 2025 | 368K | 81.9% | 1 | 15.9K | 3.5% | 3 | | Dec 2025 | 368K | 79.7% | 1 | 16.9K | 3.7% | 3 | | Jan 2026 | 450K | 84.5% | 1 | 17.2K | 3.2% | 3 | | Feb 2026 | 368K | 84.5% | 1 | 14.1K | 3.2% | 3 | | Mar 2026 | 301K | 78.9% | 1 | 15.4K | 4% | 3 | | Apr 2026 | 301K | 79.5% | 1 | 15.1K | 4% | 3 | | May 2026 | 301K | 79.5% | 1 | 15.1K | 4% | 3 | | Jun 2026 | 246K | 76.4% | 1 | 13.6K | 4.2% | 3 | | Jul 2026 | 301K | 81.4% | 1 | 15.1K | 4.1% | 3 | | Aug 2026 | 450K | 85.1% | 1 | 16.6K | 3.1% | 3 | | Sep 2026 | 368K | 82.8% | 1 | 13.9K | 3.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Faber-Castell’s and Holbein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Faber-Castell**: Measured on the search term “faber castell”. - **Holbein**: Measured on the search terms “holbein gouache”, “holbein paint” and “holbein watercolor”, summed into one figure. - [Faber-Castell profile](/demand/global-en/brands/faber-castell) - [Holbein profile](/demand/global-en/brands/holbein) - [All watercolor brands worldwide](/demand/global-en/categories/watercolor-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Faber-Castell or Holbein more popular in search? In September 2026, Faber-Castell had more branded searches than Holbein among watercolor brands worldwide. Faber-Castell had about 368,000 branded searches, while Holbein had 13,900. Faber-Castell made up 82.8% of all watercolor brand searches we track, and Holbein accounted for 3.1%. ## Cite this page Brandwave. "Faber-Castell vs Holbein: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-holbein This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/faber-castell-vs-holbein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.