---
title: "F-One vs North: Which is more popular by branded search?"
description: "Which is more popular in search, F-One or North? Compare estimated monthly branded-search demand and Share of Search inside the Kitesurfing kites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/f-one-vs-north-kitesurfing"
publisher: "Brandwave"
---

# F-One vs North: Which is more popular by branded search?

Which is more popular in search, F-One or North? Compare estimated monthly branded-search demand and Share of Search inside the Kitesurfing kites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: F-One and North
- **Competitive set**: Kitesurfing kites
- **Market**: Global
- **Month measured**: Aug 2026
- **F-One Share of Search**: 6.2%
- **North Share of Search**: 27.2%

## Which is more popular in search, F-One or North?

- In August 2026, North had more branded searches than F-One among kitesurfing kites worldwide. North was estimated to have 4.4K branded searches compared to F-One’s 1K, and held a 27.2% Share of Search versus F-One’s 6.2%.
- North was ahead of F-One in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, F-One’s estimated Share of Search among kitesurfing kites worldwide moved from 7.9% to 6.2%, and its estimated monthly branded searches held steady at 1K.
- Across the 11 months ending August 2026, North’s estimated Share of Search among kitesurfing kites worldwide moved from 28.6% to 27.2%, and its estimated monthly branded searches moved from 3.6K to 4.4K.

## How did search popularity change for kitesurfing kites worldwide in August 2026?

- In August 2026, North gained estimated Share of Search among kitesurfing kites worldwide, from 26.5% to 27.2%.
- In August 2026, F-One lost estimated Share of Search among kitesurfing kites worldwide, from 7.4% to 6.2%.

## Month by month

| Month | F-One estimated searches | F-One Share of Search | F-One rank | North estimated searches | North Share of Search | North rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 7.9% | 6 | 3.6K | 28.6% | 1 |
| Nov 2025 | 880 | 7.1% | 6 | 3.6K | 28.8% | 1 |
| Dec 2025 | 720 | 7.6% | 6 | 2.4K | 25.5% | 2 |
| Jan 2026 | 880 | 8% | 6 | 2.9K | 26.4% | 1 |
| Feb 2026 | 720 | 7.8% | 6 | 2.4K | 26% | 1 |
| Mar 2026 | 880 | 8% | 6 | 2.9K | 26.4% | 1 |
| Apr 2026 | 720 | 6.7% | 6 | 2.9K | 26.8% | 1 |
| May 2026 | 1K | 8.1% | 6 | 2.9K | 23.4% | 2 |
| Jun 2026 | 1K | 8.4% | 6 | 2.9K | 24.4% | 2 |
| Jul 2026 | 1K | 7.4% | 6 | 3.6K | 26.5% | 2 |
| Aug 2026 | 1K | 6.2% | 6 | 4.4K | 27.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using F-One’s and North’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **F-One**: Measured on the search term “f one kites”.
- **North**: Measured on the search term “north kiteboarding”.

- [F-One profile](/demand/global-en/brands/f-one)
- [North profile](/demand/global-en/brands/north-kitesurfing)
- [All kitesurfing kites worldwide](/demand/global-en/categories/kitesurfing-kites): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, F-One or North?

In August 2026, North had more branded searches than F-One among kitesurfing kites worldwide. North was estimated to have 4.4K branded searches compared to F-One’s 1K, and held a 27.2% Share of Search versus F-One’s 6.2%.

## Cite this page

Brandwave. "F-One vs North: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/f-one-vs-north-kitesurfing

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/f-one-vs-north-kitesurfing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.