--- title: "Ezgif vs Kapwing: Which is more popular?" description: "Is Ezgif or Kapwing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the GIF makers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ezgif-vs-kapwing" publisher: "Brandwave" --- # Ezgif vs Kapwing: Which is more popular? Is Ezgif or Kapwing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the GIF makers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ezgif and Kapwing - **Competitive set**: GIF makers - **Market**: Global - **Month measured**: Sep 2026 - **Ezgif Share of Search**: 91.9% - **Kapwing Share of Search**: 0.05% ## Is Ezgif or Kapwing more popular in search? - In September 2026, Ezgif had more branded searches than Kapwing among GIF makers worldwide. Ezgif had about 450,000 branded searches, while Kapwing had 260. Ezgif made up 91.9% of all GIF maker searches we track, and Kapwing accounted for 0.05%. - Ezgif was ahead of Kapwing in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Ezgif’s share of searches among GIF makers worldwide moved from 85.6% to 91.9%, and its estimated monthly branded searches moved from 368K to 450K. - Across the 11 months ending September 2026, Kapwing’s share of searches among GIF makers worldwide moved from 0.44% to 0.05%, and its estimated monthly branded searches moved from 1.9K to 260. ## Top GIF makers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ezgif appeared in all five answers. Kapwing was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ezgif was listed before Kapwing in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ezgif | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adobe Express | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Canva | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Imgflip | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Giphy | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kapwing | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about GIF makers - Asked ChatGPT "What's the best free GIF maker?": 1. Ezgif, 2. Canva, 3. Giphy - Asked ChatGPT "How do I turn a video into a GIF online?": 1. Ezgif, 2. Adobe Express, 3. Canva - Asked ChatGPT "Which app makes the best GIFs?": 1. Giphy, 2. Imgflip, 3. Kapwing, 4. Ezgif - Searched Google, AI Overview "gif maker": 1. Ezgif, 2. Imgflip, 3. Adobe Express, 4. Canva - Searched Google, AI Overview "video to gif": 1. Ezgif, 2. Adobe Express, 3. Canva, 4. Imgflip Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for GIF makers worldwide in September 2026? - In September 2026, Ezgif gained share of searches among GIF makers worldwide, from 70.5% to 91.9%. - Estimated monthly branded searches for Kapwing worldwide fell 86.3% over 11 measured months, from 1.9K to 260 in September 2026. ## How has branded search for Ezgif and Kapwing changed worldwide over the last 12 months? | Month | Ezgif estimated searches | Ezgif Share of Search | Ezgif rank | Kapwing estimated searches | Kapwing Share of Search | Kapwing rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 368K | 85.6% | 1 | 1.9K | 0.44% | 5 | | Dec 2025 | 450K | 73.7% | 1 | 1.3K | 0.21% | 5 | | Jan 2026 | 450K | 85.5% | 1 | 880 | 0.17% | 6 | | Feb 2026 | 368K | 83.8% | 1 | 590 | 0.13% | 6 | | Mar 2026 | 450K | 65% | 1 | 880 | 0.13% | 6 | | Apr 2026 | 450K | 77.3% | 1 | 880 | 0.15% | 6 | | May 2026 | 450K | 68% | 1 | 880 | 0.13% | 6 | | Jun 2026 | 450K | 71.9% | 1 | 590 | 0.09% | 6 | | Jul 2026 | 450K | 58.1% | 1 | 1K | 0.13% | 6 | | Aug 2026 | 450K | 70.5% | 1 | 720 | 0.11% | 6 | | Sep 2026 | 450K | 91.9% | 1 | 260 | 0.05% | 6 | | Oct 2026 | — | — | — | — | — | — | ## How are Ezgif’s and Kapwing’s branded searches counted? Brandwave collects information about searches that people make online using Ezgif’s and Kapwing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ezgif**: Measured on the search term “ezgif”. - **Kapwing**: Measured on the search term “kapwing gif maker”. - [Ezgif profile](/demand/global-en/brands/ezgif) - [Kapwing profile](/demand/global-en/brands/kapwing) - [All GIF makers worldwide](/demand/global-en/categories/gif-maker-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ezgif or Kapwing more popular in search? In September 2026, Ezgif had more branded searches than Kapwing among GIF makers worldwide. Ezgif had about 450,000 branded searches, while Kapwing had 260. Ezgif made up 91.9% of all GIF maker searches we track, and Kapwing accounted for 0.05%. ## Cite this page Brandwave. "Ezgif vs Kapwing: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/ezgif-vs-kapwing This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ezgif-vs-kapwing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.