---
title: "Extra vs Pure Leaf: Which is searched more?"
description: "Which is more popular in search, Extra or Pure Leaf? Compare estimated monthly branded-search demand and Share of Search inside the Sweet tea brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/extra-vs-pure-leaf"
publisher: "Brandwave"
---

# Extra vs Pure Leaf: Which is searched more?

Which is more popular in search, Extra or Pure Leaf? Compare estimated monthly branded-search demand and Share of Search inside the Sweet tea brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Extra and Pure Leaf
- **Competitive set**: Sweet tea brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Extra Share of Search**: 30.7%
- **Pure Leaf Share of Search**: 13.6%

## Which is more popular in search, Extra or Pure Leaf?

- In September 2026, Extra had more branded searches than Pure Leaf among sweet tea brands worldwide. Extra was estimated to have 74K branded searches compared to Pure Leaf’s 32.9K, and held a 30.7% Share of Search versus Pure Leaf’s 13.6%.
- Extra was ahead of Pure Leaf in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Extra’s estimated Share of Search among sweet tea brands worldwide moved from 27.3% to 30.7%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Pure Leaf’s estimated Share of Search among sweet tea brands worldwide moved from 12.1% to 13.6%, and its estimated monthly branded searches held steady at 32.9K.

## How did search popularity change for sweet tea brands worldwide in September 2026?

Neither Extra nor Pure Leaf moved beyond provider rounding among sweet tea brands in Sep 2026.

## Month by month

| Month | Extra estimated searches | Extra Share of Search | Extra rank | Pure Leaf estimated searches | Pure Leaf Share of Search | Pure Leaf rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 27.3% | 3 | 32.9K | 12.1% | 4 |
| Nov 2025 | 60.5K | 24.8% | 3 | 32.9K | 13.5% | 4 |
| Dec 2025 | 60.5K | 25.1% | 3 | 29.6K | 12.3% | 4 |
| Jan 2026 | 60.5K | 24.8% | 3 | 32.9K | 13.5% | 4 |
| Feb 2026 | 60.5K | 25.4% | 3 | 29.6K | 12.4% | 4 |
| Mar 2026 | 74K | 29% | 2 | 32.9K | 12.9% | 4 |
| Apr 2026 | 74K | 28.7% | 2 | 36.2K | 14% | 4 |
| May 2026 | 74K | 28.7% | 2 | 36.2K | 14% | 4 |
| Jun 2026 | 60.5K | 26.5% | 3 | 32.9K | 14.4% | 4 |
| Jul 2026 | 49.5K | 24% | 3 | 32.9K | 16% | 4 |
| Aug 2026 | 74K | 30.7% | 1 | 32.9K | 13.6% | 4 |
| Sep 2026 | 74K | 30.7% | 1 | 32.9K | 13.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Extra’s and Pure Leaf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Extra**: Measured on the search term “extra gum”.
- **Pure Leaf**: Measured on the search terms “pure leaf” and “pure leaf tea”, summed into one figure.

- [Extra profile](/demand/global-en/brands/extra)
- [Pure Leaf profile](/demand/global-en/brands/pure-leaf)
- [All sweet tea brands worldwide](/demand/global-en/categories/sweet-tea-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Extra or Pure Leaf?

In September 2026, Extra had more branded searches than Pure Leaf among sweet tea brands worldwide. Extra was estimated to have 74K branded searches compared to Pure Leaf’s 32.9K, and held a 30.7% Share of Search versus Pure Leaf’s 13.6%.

## Cite this page

Brandwave. "Extra vs Pure Leaf: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/extra-vs-pure-leaf

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/extra-vs-pure-leaf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.