---
title: "Extra Space vs Safestore: Which is searched more?"
description: "Which is more popular in search, Extra Space or Safestore? Compare estimated monthly branded-search demand and Share of Search inside the Storage facilities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/extra-space-vs-safestore"
publisher: "Brandwave"
---

# Extra Space vs Safestore: Which is searched more?

Which is more popular in search, Extra Space or Safestore? Compare estimated monthly branded-search demand and Share of Search inside the Storage facilities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Extra Space and Safestore
- **Competitive set**: Storage facilities
- **Market**: Global
- **Month measured**: Aug 2026
- **Extra Space Share of Search**: 42.6%
- **Safestore Share of Search**: 0.34%

## Which is more popular in search, Extra Space or Safestore?

- In August 2026, Extra Space had more branded searches than Safestore among storage facilities worldwide. Extra Space was estimated to have 1.9M branded searches compared to Safestore’s 14.8K, and held a 42.6% Share of Search versus Safestore’s 0.34%.
- Extra Space was ahead of Safestore in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Extra Space’s estimated Share of Search among storage facilities worldwide moved from 46.8% to 42.6%, and its estimated monthly branded searches moved from 1.5M to 1.9M.
- Across the 11 months ending August 2026, Safestore’s estimated Share of Search among storage facilities worldwide moved from 0.45% to 0.34%, and its estimated monthly branded searches held steady at 14.8K.

## How did search popularity change for storage facilities worldwide in August 2026?

- In August 2026, Public Storage overtook Extra Space to take the highest estimated Share of Search among storage facilities worldwide, at 51.2%.
- In August 2026, Extra Space lost estimated Share of Search among storage facilities worldwide, from 46.8% to 42.6%.

## Month by month

| Month | Extra Space estimated searches | Extra Space Share of Search | Extra Space rank | Safestore estimated searches | Safestore Share of Search | Safestore rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 46.8% | 1 | 14.8K | 0.45% | 6 |
| Nov 2025 | 1.5M | 46.7% | 1 | 12.1K | 0.37% | 6 |
| Dec 2025 | 1.5M | 51.2% | 1 | 12.1K | 0.4% | 6 |
| Jan 2026 | 1.5M | 46.7% | 1 | 12.1K | 0.37% | 6 |
| Feb 2026 | 1.5M | 51.5% | 1 | 12.1K | 0.41% | 6 |
| Mar 2026 | 1.5M | 46.7% | 1 | 14.8K | 0.45% | 6 |
| Apr 2026 | 1.5M | 46.4% | 1 | 14.8K | 0.45% | 6 |
| May 2026 | 1.9M | 51.3% | 1 | 14.8K | 0.41% | 6 |
| Jun 2026 | 1.5M | 46.4% | 1 | 14.8K | 0.45% | 6 |
| Jul 2026 | 1.5M | 46.8% | 1 | 14.8K | 0.45% | 6 |
| Aug 2026 | 1.9M | 42.6% | 2 | 14.8K | 0.34% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Extra Space’s and Safestore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Extra Space**: Measured on the search terms “extra space” and “extra space storage”, summed into one figure.
- **Safestore**: Measured on the search term “safe store”.

- [Extra Space profile](/demand/global-en/brands/extra-space)
- [Safestore profile](/demand/global-en/brands/safestore)
- [All storage facilities worldwide](/demand/global-en/categories/storage-facilities): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Extra Space or Safestore?

In August 2026, Extra Space had more branded searches than Safestore among storage facilities worldwide. Extra Space was estimated to have 1.9M branded searches compared to Safestore’s 14.8K, and held a 42.6% Share of Search versus Safestore’s 0.34%.

## Cite this page

Brandwave. "Extra Space vs Safestore: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/extra-space-vs-safestore

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/extra-space-vs-safestore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.