--- title: "Extole vs ReferralCandy: Which is more popular by branded search?" description: "Which is more popular in search, Extole or ReferralCandy? Compare estimated monthly branded-search demand and Share of Search inside the Referral marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/extole-vs-referralcandy" publisher: "Brandwave" --- # Extole vs ReferralCandy: Which is more popular by branded search? Which is more popular in search, Extole or ReferralCandy? Compare estimated monthly branded-search demand and Share of Search inside the Referral marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Extole and ReferralCandy - **Competitive set**: Referral marketing platforms - **Market**: Global - **Month measured**: Aug 2026 - **Extole Share of Search**: 12% - **ReferralCandy Share of Search**: 12.5% ## Which is more popular in search, Extole or ReferralCandy? - In August 2026, ReferralCandy had more branded searches than Extole among referral marketing platforms worldwide. ReferralCandy was estimated to have 1.4K branded searches compared to Extole’s 1.3K, and held a 12.5% Share of Search versus Extole’s 12%. - ReferralCandy was ahead of Extole in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Extole’s estimated Share of Search among referral marketing platforms worldwide moved from 16.1% to 12%, and its estimated monthly branded searches moved from 1.9K to 1.3K. - Across the 11 months ending August 2026, ReferralCandy’s estimated Share of Search among referral marketing platforms worldwide moved from 24.8% to 12.5%, and its estimated monthly branded searches moved from 3K to 1.4K. ## How did search popularity change for referral marketing platforms worldwide in August 2026? - In August 2026, Talkable overtook Extole to rank 2nd among referral marketing platforms worldwide, at 14.6%. - In August 2026, Friendbuy overtook Extole to rank 4th among referral marketing platforms worldwide, at 12.2%. - In August 2026, Extole lost estimated Share of Search among referral marketing platforms worldwide, from 13.8% to 12%. - In August 2026, ReferralCandy lost estimated Share of Search among referral marketing platforms worldwide, from 14.3% to 12.5%. ## Month by month | Month | Extole estimated searches | Extole Share of Search | Extole rank | ReferralCandy estimated searches | ReferralCandy Share of Search | ReferralCandy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 16.1% | 4 | 3K | 24.8% | 2 | | Nov 2025 | 1.6K | 15% | 4 | 2.5K | 23.1% | 2 | | Dec 2025 | 1.3K | 13.7% | 4 | 2.5K | 25.5% | 2 | | Jan 2026 | 1.6K | 12.9% | 4 | 2.5K | 19.8% | 2 | | Feb 2026 | 1.6K | 5.6% | 4 | 2.5K | 8.5% | 2 | | Mar 2026 | 1.6K | 9.6% | 4 | 2.5K | 14.7% | 2 | | Apr 2026 | 1.6K | 12.3% | 4 | 2K | 14.9% | 2 | | May 2026 | 1.3K | 10.3% | 4 | 2K | 15.3% | 2 | | Jun 2026 | 1.3K | 11.2% | 5 | 1.7K | 14.2% | 3 | | Jul 2026 | 1.6K | 13.8% | 3 | 1.7K | 14.3% | 2 | | Aug 2026 | 1.3K | 12% | 5 | 1.4K | 12.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Extole’s and ReferralCandy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Extole**: Measured on the search terms “extole”, “extole marketing”, “extole referral”, “extole referral marketing” and “extole.com”, summed into one figure. - **ReferralCandy**: Measured on the search terms “referralcandy”, “referralcandy alternatives”, “referralcandy shopify” and “referralcandy.com”, summed into one figure. - [Extole profile](/demand/global-en/brands/extole) - [ReferralCandy profile](/demand/global-en/brands/referralcandy) - [All referral marketing platforms worldwide](/demand/global-en/categories/referral-marketing-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Extole or ReferralCandy? In August 2026, ReferralCandy had more branded searches than Extole among referral marketing platforms worldwide. ReferralCandy was estimated to have 1.4K branded searches compared to Extole’s 1.3K, and held a 12.5% Share of Search versus Extole’s 12%. ## Cite this page Brandwave. "Extole vs ReferralCandy: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/extole-vs-referralcandy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/extole-vs-referralcandy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.