--- title: "Extole vs Referral Factory: Which is searched more?" description: "Is Extole or Referral Factory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand advocacy platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/extole-vs-referral-factory" publisher: "Brandwave" --- # Extole vs Referral Factory: Which is searched more? Is Extole or Referral Factory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand advocacy platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Extole and Referral Factory - **Competitive set**: Brand advocacy platforms - **Market**: Global - **Month measured**: Sep 2026 - **Extole Share of Search**: 0.27% - **Referral Factory Share of Search**: 0.15% ## Is Extole or Referral Factory more popular in search? - In September 2026, Extole had more branded searches than Referral Factory among brand advocacy platforms worldwide. Extole had about 1,600 branded searches, while Referral Factory had 880. Extole made up 0.27% of all brand advocacy platform searches we track, and Referral Factory accounted for 0.15%. - Extole was ahead of Referral Factory in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Extole’s share of searches among brand advocacy platforms worldwide moved from 0.37% to 0.27%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Referral Factory’s share of searches among brand advocacy platforms worldwide moved from 0.31% to 0.15%, and its estimated monthly branded searches moved from 1.6K to 880. ## Top brand advocacy platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Referral Factory was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Extole was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Extole and Referral Factory were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Influitive | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Referral Factory | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | DSMN8 | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Referral Rock | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Birdeye | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Yotpo | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | UserEvidence | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Extole | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | G2 | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | TrustRadius | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Capterra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brand advocacy platforms - Asked ChatGPT "Which brand advocacy platform should I use?": 1. DSMN8, 2. Influitive, 3. Referral Factory, 4. Birdeye, 5. UserEvidence, 6. G2 - Asked ChatGPT "What are the best brand advocacy platforms?": 1. UserEvidence, 2. Influitive, 3. DSMN8, 4. Extole, 5. Birdeye, 6. Referral Factory, 7. G2 - Asked ChatGPT "What's the best brand advocacy platform for customer referrals?": 1. Referral Rock, 2. Yotpo, 3. Extole, 4. Influitive, 5. TrustRadius - Searched Google, AI Overview "customer advocacy software": 1. Influitive, 2. Birdeye, 3. Yotpo - Searched Google, AI Overview "referral marketing platform": 1. Referral Factory, 2. Referral Rock, 3. Yotpo Not named in any answer: Capterra. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brand advocacy platforms worldwide in September 2026? - In September 2026, Referral Factory fell from 8th to 9th among brand advocacy platforms worldwide. - Estimated monthly branded searches for Extole worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Extole estimated searches | Extole Share of Search | Extole rank | Referral Factory estimated searches | Referral Factory Share of Search | Referral Factory rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.37% | 6 | 1.6K | 0.31% | 8 | | Nov 2025 | 1.6K | 0.37% | 6 | 1.6K | 0.37% | 7 | | Dec 2025 | 1.3K | 0.31% | 6 | 1.3K | 0.31% | 7 | | Jan 2026 | 1.6K | 0.36% | 6 | 1.6K | 0.36% | 7 | | Feb 2026 | 1.6K | 0.42% | 6 | 1.3K | 0.34% | 8 | | Mar 2026 | 1.6K | 0.27% | 7 | 1.3K | 0.22% | 8 | | Apr 2026 | 1.6K | 0.32% | 6 | 1.3K | 0.26% | 7 | | May 2026 | 1.3K | 0.22% | 6 | 1.3K | 0.22% | 7 | | Jun 2026 | 1.3K | 0.22% | 7 | 1K | 0.17% | 8 | | Jul 2026 | 1.6K | 0.28% | 6 | 1K | 0.17% | 8 | | Aug 2026 | 1.3K | 0.27% | 6 | 1K | 0.21% | 8 | | Sep 2026 | 1.6K | 0.27% | 6 | 880 | 0.15% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Extole’s and Referral Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Extole**: Measured on the search term “extole”. - **Referral Factory**: Measured on the search term “referral factory”. - [Extole profile](/demand/global-en/brands/extole) - [Referral Factory profile](/demand/global-en/brands/referral-factory) - [All brand advocacy platforms worldwide](/demand/global-en/categories/brand-advocacy-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Extole or Referral Factory more popular in search? In September 2026, Extole had more branded searches than Referral Factory among brand advocacy platforms worldwide. Extole had about 1,600 branded searches, while Referral Factory had 880. Extole made up 0.27% of all brand advocacy platform searches we track, and Referral Factory accounted for 0.15%. ## Cite this page Brandwave. "Extole vs Referral Factory: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/extole-vs-referral-factory This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/extole-vs-referral-factory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.