---
title: "Extole vs Friendbuy: Which is more popular by branded search?"
description: "Which is more popular in search, Extole or Friendbuy? Compare estimated monthly branded-search demand and Share of Search inside the Referral marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/extole-vs-friendbuy"
publisher: "Brandwave"
---

# Extole vs Friendbuy: Which is more popular by branded search?

Which is more popular in search, Extole or Friendbuy? Compare estimated monthly branded-search demand and Share of Search inside the Referral marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Extole and Friendbuy
- **Competitive set**: Referral marketing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Extole Share of Search**: 12%
- **Friendbuy Share of Search**: 12.2%

## Which is more popular in search, Extole or Friendbuy?

- In August 2026, Extole and Friendbuy were level on Share of Search among referral marketing platforms worldwide, with an estimated 1.3K versus 1.4K branded searches, at 12% and 12.2% estimated Share of Search.
- The lead changed hands 3 times in the 11 months ending August 2026: Friendbuy took it in June 2026, Extole took it in July 2026, Friendbuy took it in August 2026.
- Across the 11 months ending August 2026, Extole’s estimated Share of Search among referral marketing platforms worldwide moved from 16.1% to 12%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 11 months ending August 2026, Friendbuy’s estimated Share of Search among referral marketing platforms worldwide moved from 8.6% to 12.2%, and its estimated monthly branded searches moved from 1K to 1.4K.

## How did search popularity change for referral marketing platforms worldwide in August 2026?

- In August 2026, Talkable overtook Extole to rank 2nd among referral marketing platforms worldwide, at 14.6%.
- In August 2026, Friendbuy overtook Extole to rank 4th among referral marketing platforms worldwide, at 12.2%.
- In August 2026, Extole lost estimated Share of Search among referral marketing platforms worldwide, from 13.8% to 12%.

## Month by month

| Month | Extole estimated searches | Extole Share of Search | Extole rank | Friendbuy estimated searches | Friendbuy Share of Search | Friendbuy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 16.1% | 4 | 1K | 8.6% | 5 |
| Nov 2025 | 1.6K | 15% | 4 | 1.1K | 9.7% | 5 |
| Dec 2025 | 1.3K | 13.7% | 4 | 1K | 10.6% | 5 |
| Jan 2026 | 1.6K | 12.9% | 4 | 1.1K | 8.3% | 5 |
| Feb 2026 | 1.6K | 5.6% | 4 | 1K | 3.5% | 5 |
| Mar 2026 | 1.6K | 9.6% | 4 | 1K | 6.1% | 5 |
| Apr 2026 | 1.6K | 12.3% | 4 | 1K | 7.8% | 5 |
| May 2026 | 1.3K | 10.3% | 4 | 1.1K | 8.2% | 5 |
| Jun 2026 | 1.3K | 11.2% | 5 | 1.4K | 12.1% | 4 |
| Jul 2026 | 1.6K | 13.8% | 3 | 1.4K | 11.5% | 5 |
| Aug 2026 | 1.3K | 12% | 5 | 1.4K | 12.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Extole’s and Friendbuy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Extole**: Measured on the search terms “extole”, “extole marketing”, “extole referral”, “extole referral marketing” and “extole.com”, summed into one figure.
- **Friendbuy**: Measured on the search terms “friendbuy”, “friendbuy alternatives”, “friendbuy referral”, “friendbuy reviews” and “friendbuy.com”, summed into one figure.

- [Extole profile](/demand/global-en/brands/extole)
- [Friendbuy profile](/demand/global-en/brands/friendbuy)
- [All referral marketing platforms worldwide](/demand/global-en/categories/referral-marketing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Extole or Friendbuy?

In August 2026, Extole and Friendbuy were level on Share of Search among referral marketing platforms worldwide, with an estimated 1.3K versus 1.4K branded searches, at 12% and 12.2% estimated Share of Search.

## Cite this page

Brandwave. "Extole vs Friendbuy: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/extole-vs-friendbuy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/extole-vs-friendbuy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.