--- title: "Extang vs Retrax: Which is more popular?" description: "Is Extang or Retrax more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tonneau cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/extang-vs-retrax" publisher: "Brandwave" --- # Extang vs Retrax: Which is more popular? Is Extang or Retrax more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tonneau cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Extang and Retrax - **Competitive set**: Tonneau cover brands - **Market**: Global - **Month measured**: Oct 2026 - **Extang Share of Search**: 5.7% - **Retrax Share of Search**: 13.2% ## Is Extang or Retrax more popular in search? - In October 2026, Retrax had more branded searches than Extang among tonneau cover brands worldwide. Retrax had about 4,400 branded searches, while Extang had 1,900. Retrax made up 13.2% of all tonneau cover brand searches we track, and Extang accounted for 5.7%. - Retrax was ahead of Extang in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Extang’s share of searches among tonneau cover brands worldwide moved from 4.1% to 5.7%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending October 2026, Retrax’s share of searches among tonneau cover brands worldwide moved from 9.5% to 13.2%, and its estimated monthly branded searches held steady at 4.4K. ## Top tonneau cover brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Extang was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Retrax was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Extang and Retrax were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BAKFlip | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TruXedo | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Extang | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Retrax | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Worksport | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Gator Covers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Peragon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Roll-N-Lock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tonneau cover brands - Asked ChatGPT "What's the best tonneau cover?": 1. BAKFlip, 2. Extang, 3. TruXedo - Asked ChatGPT "Which truck bed cover brand should I buy?": 1. TruXedo, 2. Retrax, 3. Extang, 4. BAKFlip - Asked ChatGPT "What's the best hard folding tonneau cover?": 1. BAKFlip, 2. Extang - Searched Google, AI Overview "tonneau cover": 1. BAKFlip, 2. Worksport - Searched Google, AI Overview "truck bed cover": 1. BAKFlip Not named in any answer: Gator Covers, Peragon and Roll-N-Lock. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for tonneau cover brands worldwide in October 2026? - In October 2026, BAKFlip overtook Peragon and Retrax to rank 2nd among tonneau cover brands worldwide, with 13.2% of the searches. - In October 2026, Extang gained share of searches among tonneau cover brands worldwide, from 4.3% to 5.7%. - In October 2026, Retrax lost share of searches among tonneau cover brands worldwide, from 14.6% to 13.2%. ## How has branded search for Extang and Retrax changed worldwide over the last 12 months? | Month | Extang estimated searches | Extang Share of Search | Extang rank | Retrax estimated searches | Retrax Share of Search | Retrax rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.9K | 4.1% | 8 | 4.4K | 9.5% | 5 | | Dec 2025 | 1.9K | 4.3% | 8 | 5.4K | 12.1% | 5 | | Jan 2026 | 1.9K | 4.5% | 8 | 5.4K | 12.7% | 5 | | Feb 2026 | 1.9K | 5.1% | 8 | 4.4K | 11.8% | 5 | | Mar 2026 | 1.9K | 4.3% | 8 | 4.4K | 9.9% | 5 | | Apr 2026 | 1.6K | 3.7% | 8 | 4.4K | 10.2% | 5 | | May 2026 | 1.9K | 4.7% | 8 | 4.4K | 11% | 5 | | Jun 2026 | 1.6K | 4.1% | 8 | 4.4K | 11.2% | 5 | | Jul 2026 | 1.6K | 4.3% | 8 | 4.4K | 11.7% | 5 | | Aug 2026 | 1.6K | 4% | 8 | 4.4K | 10.9% | 5 | | Sep 2026 | 1.6K | 4.3% | 8 | 5.4K | 14.6% | 3 | | Oct 2026 | 1.9K | 5.7% | 8 | 4.4K | 13.2% | 4 | ## How are Extang’s and Retrax’s branded searches counted? Brandwave collects information about searches that people make online using Extang’s and Retrax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Extang**: Measured on the search term “extang”. - **Retrax**: Measured on the search term “retrax”. - [Extang profile](/demand/global-en/brands/extang) - [Retrax profile](/demand/global-en/brands/retrax) - [All tonneau cover brands worldwide](/demand/global-en/categories/tonneau-cover-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Extang or Retrax more popular in search? In October 2026, Retrax had more branded searches than Extang among tonneau cover brands worldwide. Retrax had about 4,400 branded searches, while Extang had 1,900. Retrax made up 13.2% of all tonneau cover brand searches we track, and Extang accounted for 5.7%. ## Cite this page Brandwave. "Extang vs Retrax: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/extang-vs-retrax This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/extang-vs-retrax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.