---
title: "ExpressVPN vs NordVPN: Which is searched more?"
description: "Which is more popular in search, ExpressVPN or NordVPN? Compare estimated monthly branded-search demand and Share of Search inside the VPN services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/expressvpn-vs-nordvpn"
publisher: "Brandwave"
---

# ExpressVPN vs NordVPN: Which is searched more?

Which is more popular in search, ExpressVPN or NordVPN? Compare estimated monthly branded-search demand and Share of Search inside the VPN services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ExpressVPN and NordVPN
- **Competitive set**: VPN services
- **Market**: Global
- **Month measured**: Aug 2026
- **ExpressVPN Share of Search**: 18.2%
- **NordVPN Share of Search**: 60.6%

## Which is more popular in search, ExpressVPN or NordVPN?

- In August 2026, NordVPN had more branded searches than ExpressVPN among VPN services worldwide. NordVPN was estimated to have 1.8M branded searches compared to ExpressVPN’s 550K, and held a 60.6% Share of Search versus ExpressVPN’s 18.2%.
- NordVPN was ahead of ExpressVPN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ExpressVPN’s estimated Share of Search among VPN services worldwide moved from 20.3% to 18.2%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 11 months ending August 2026, NordVPN’s estimated Share of Search among VPN services worldwide moved from 55.3% to 60.6%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

## How did search popularity change for VPN services worldwide in August 2026?

- Estimated monthly branded searches for ExpressVPN worldwide fell 33.2% over 11 measured months, from 823K to 550K in August 2026.
- Estimated monthly branded searches for NordVPN worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.

## Month by month

| Month | ExpressVPN estimated searches | ExpressVPN Share of Search | ExpressVPN rank | NordVPN estimated searches | NordVPN Share of Search | NordVPN rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 20.3% | 2 | 2.2M | 55.3% | 1 |
| Nov 2025 | 673K | 17.3% | 3 | 2.2M | 57.4% | 1 |
| Dec 2025 | 823K | 20.3% | 2 | 2.2M | 55.3% | 1 |
| Jan 2026 | 823K | 20.3% | 2 | 2.2M | 55.3% | 1 |
| Feb 2026 | 673K | 18.1% | 2 | 2.2M | 60.2% | 1 |
| Mar 2026 | 823K | 20.5% | 2 | 2.2M | 55.7% | 1 |
| Apr 2026 | 673K | 20.5% | 2 | 1.8M | 55.7% | 1 |
| May 2026 | 550K | 17.4% | 3 | 1.8M | 57.9% | 1 |
| Jun 2026 | 673K | 20.3% | 2 | 1.8M | 55.3% | 1 |
| Jul 2026 | 550K | 18.1% | 2 | 1.8M | 60.2% | 1 |
| Aug 2026 | 550K | 18.2% | 2 | 1.8M | 60.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ExpressVPN’s and NordVPN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ExpressVPN**: Measured on the search term “expressvpn”.
- **NordVPN**: Measured on the search term “nordvpn”.

- [ExpressVPN profile](/demand/global-en/brands/expressvpn)
- [NordVPN profile](/demand/global-en/brands/nordvpn)
- [All VPN services worldwide](/demand/global-en/categories/vpn-services): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ExpressVPN or NordVPN?

In August 2026, NordVPN had more branded searches than ExpressVPN among VPN services worldwide. NordVPN was estimated to have 1.8M branded searches compared to ExpressVPN’s 550K, and held a 60.6% Share of Search versus ExpressVPN’s 18.2%.

## Cite this page

Brandwave. "ExpressVPN vs NordVPN: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/expressvpn-vs-nordvpn

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/expressvpn-vs-nordvpn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.