---
title: "Experian vs TransUnion: Which is more popular by branded search?"
description: "Which is more popular in search, Experian or TransUnion? Compare estimated monthly branded-search demand and Share of Search inside the Credit monitoring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/experian-vs-transunion"
publisher: "Brandwave"
---

# Experian vs TransUnion: Which is more popular by branded search?

Which is more popular in search, Experian or TransUnion? Compare estimated monthly branded-search demand and Share of Search inside the Credit monitoring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Experian and TransUnion
- **Competitive set**: Credit monitoring brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Experian Share of Search**: 31.9%
- **TransUnion Share of Search**: 11.6%

## Which is more popular in search, Experian or TransUnion?

- In August 2026, Experian had more branded searches than TransUnion among credit monitoring brands worldwide. Experian was estimated to have 3.4M branded searches compared to TransUnion’s 1.2M, and held a 31.9% Share of Search versus TransUnion’s 11.6%.
- Experian was ahead of TransUnion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Experian’s estimated Share of Search among credit monitoring brands worldwide moved from 31.8% to 31.9%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 11 months ending August 2026, TransUnion’s estimated Share of Search among credit monitoring brands worldwide held steady at 11.6%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for credit monitoring brands worldwide in August 2026?

- In August 2026, TransUnion overtook ClearScore to rank 4th among credit monitoring brands worldwide, at 11.6%.
- In August 2026, Experian lost estimated Share of Search among credit monitoring brands worldwide, from 32.6% to 31.9%.

## Month by month

| Month | Experian estimated searches | Experian Share of Search | Experian rank | TransUnion estimated searches | TransUnion Share of Search | TransUnion rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 31.8% | 2 | 1.2M | 11.6% | 4 |
| Nov 2025 | 2.7M | 28.3% | 2 | 1M | 10.3% | 5 |
| Dec 2025 | 2.7M | 30.8% | 2 | 1M | 11.2% | 4 |
| Jan 2026 | 3.4M | 31.8% | 2 | 1.2M | 11.6% | 4 |
| Feb 2026 | 3.4M | 31.8% | 2 | 1.2M | 11.6% | 4 |
| Mar 2026 | 3.4M | 28.9% | 2 | 1.2M | 10.5% | 4 |
| Apr 2026 | 3.4M | 31.9% | 2 | 1.2M | 11.6% | 4 |
| May 2026 | 3.4M | 32.6% | 2 | 1M | 9.7% | 5 |
| Jun 2026 | 3.4M | 32.6% | 2 | 1M | 9.7% | 5 |
| Jul 2026 | 3.4M | 32.6% | 2 | 1M | 9.7% | 5 |
| Aug 2026 | 3.4M | 31.9% | 2 | 1.2M | 11.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Experian’s and TransUnion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Experian**: Measured on the search term “experian”.
- **TransUnion**: Measured on the search term “transunion”.

- [Experian profile](/demand/global-en/brands/experian)
- [TransUnion profile](/demand/global-en/brands/transunion)
- [All credit monitoring brands worldwide](/demand/global-en/categories/credit-monitoring-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Experian or TransUnion?

In August 2026, Experian had more branded searches than TransUnion among credit monitoring brands worldwide. Experian was estimated to have 3.4M branded searches compared to TransUnion’s 1.2M, and held a 31.9% Share of Search versus TransUnion’s 11.6%.

## Cite this page

Brandwave. "Experian vs TransUnion: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/experian-vs-transunion

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/experian-vs-transunion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.