---
title: "Expensify vs Pleo: Which is more popular by branded search?"
description: "Which is more popular in search, Expensify or Pleo? Compare estimated monthly branded-search demand and Share of Search inside the Expense management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/expensify-vs-pleo"
publisher: "Brandwave"
---

# Expensify vs Pleo: Which is more popular by branded search?

Which is more popular in search, Expensify or Pleo? Compare estimated monthly branded-search demand and Share of Search inside the Expense management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Expensify and Pleo
- **Competitive set**: Expense management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Expensify Share of Search**: 34.9%
- **Pleo Share of Search**: 24.1%

## Which is more popular in search, Expensify or Pleo?

- In August 2026, Expensify had more branded searches than Pleo among expense management platforms worldwide. Expensify was estimated to have 111K branded searches compared to Pleo’s 76.4K, and held a 34.9% Share of Search versus Pleo’s 24.1%.
- Expensify was ahead of Pleo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management platforms worldwide moved from 34.1% to 34.9%, and its estimated monthly branded searches moved from 136K to 111K.
- Across the 11 months ending August 2026, Pleo’s estimated Share of Search among expense management platforms worldwide moved from 28.4% to 24.1%, and its estimated monthly branded searches moved from 113K to 76.4K.

## How did search popularity change for expense management platforms worldwide in August 2026?

- Expensify’s estimated Share of Search among expense management platforms worldwide has gained ground for 3 months in a row, from 32.3% to 34.9% in August 2026.
- Estimated monthly branded searches for Pleo worldwide fell 32.6% over 11 measured months, from 113K to 76.4K in August 2026.

## Month by month

| Month | Expensify estimated searches | Expensify Share of Search | Expensify rank | Pleo estimated searches | Pleo Share of Search | Pleo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 136K | 34.1% | 1 | 113K | 28.4% | 2 |
| Nov 2025 | 112K | 32.8% | 1 | 93.3K | 27.3% | 3 |
| Dec 2025 | 137K | 38.9% | 1 | 76.3K | 21.7% | 3 |
| Jan 2026 | 137K | 26.3% | 2 | 93.5K | 17.9% | 3 |
| Feb 2026 | 114K | 31% | 2 | 93.5K | 25.5% | 3 |
| Mar 2026 | 139K | 35.3% | 1 | 93.4K | 23.8% | 3 |
| Apr 2026 | 112K | 31% | 2 | 93.2K | 25.7% | 3 |
| May 2026 | 111K | 32.3% | 1 | 93.2K | 27.3% | 3 |
| Jun 2026 | 110K | 32.5% | 1 | 93.4K | 27.5% | 3 |
| Jul 2026 | 110K | 34.8% | 1 | 76.8K | 24.2% | 3 |
| Aug 2026 | 111K | 34.9% | 1 | 76.4K | 24.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Expensify’s and Pleo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Expensify**: Measured on the search terms “expensify” and “expensify expense tracker”, summed into one figure.
- **Pleo**: Measured on the search terms “pleo”, “pleo app”, “pleo cards”, “pleo expense”, “pleo io” and “pleo software”, summed into one figure.

- [Expensify profile](/demand/global-en/brands/expensify)
- [Pleo profile](/demand/global-en/brands/pleo)
- [All expense management platforms worldwide](/demand/global-en/categories/expense-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Expensify or Pleo?

In August 2026, Expensify had more branded searches than Pleo among expense management platforms worldwide. Expensify was estimated to have 111K branded searches compared to Pleo’s 76.4K, and held a 34.9% Share of Search versus Pleo’s 24.1%.

## Cite this page

Brandwave. "Expensify vs Pleo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/expensify-vs-pleo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/expensify-vs-pleo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.