--- title: "Expensify vs Navan: Which is searched more?" description: "Is Expensify or Navan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Expense management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/expensify-vs-navan" publisher: "Brandwave" --- # Expensify vs Navan: Which is searched more? Is Expensify or Navan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Expense management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Expensify and Navan - **Competitive set**: Expense management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Expensify Share of Search**: 8.4% - **Navan Share of Search**: 29.5% ## Is Expensify or Navan more popular in search? - In September 2026, Navan had more branded searches than Expensify among expense management platforms worldwide. Navan had about 386,000 branded searches, while Expensify had 110,000. Navan made up 29.5% of all expense management platform searches we track, and Expensify accounted for 8.4%. - Navan was ahead of Expensify in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Expensify’s share of searches among expense management platforms worldwide moved from 10.1% to 8.4%, and its estimated monthly branded searches moved from 136K to 110K. - Across the 12 months ending September 2026, Navan’s share of searches among expense management platforms worldwide moved from 28.8% to 29.5%, and its estimated monthly branded searches moved from 387K to 386K. ## Top expense management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Expensify appeared in all five answers. Navan was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Expensify was listed before Navan in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ramp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Expensify | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | SAP Concur | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Zoho Expense | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Brex | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Navan | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Airwallex | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Rydoo | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Certify | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Emburse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pleo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about expense management platforms - Asked ChatGPT "Which expense management platform should I use?": 1. Ramp, 2. Expensify, 3. Zoho Expense - Asked ChatGPT "What are the best expense management platforms?": 1. Ramp, 2. Expensify, 3. Brex, 4. SAP Concur, 5. Zoho Expense, 6. Navan, 7. Airwallex - Asked ChatGPT "What's the best expense management platform for a small finance team?": 1. Ramp, 2. Expensify, 3. Zoho Expense, 4. Brex - Searched Google, AI Overview "expense management software": 1. SAP Concur, 2. Ramp, 3. Expensify, 4. Navan, 5. Zoho Expense, 6. Airwallex - Searched Google, AI Overview "expense management platform": 1. SAP Concur, 2. Ramp, 3. Expensify, 4. Zoho Expense, 5. Airwallex, 6. Rydoo Not named in any answer: Certify, Emburse and Pleo. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for expense management platforms worldwide in September 2026? - Estimated monthly branded searches for Expensify worldwide fell 19.2% over 12 measured months, from 136K to 110K in September 2026. ## Month by month | Month | Expensify estimated searches | Expensify Share of Search | Expensify rank | Navan estimated searches | Navan Share of Search | Navan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 136K | 10.1% | 5 | 387K | 28.8% | 1 | | Nov 2025 | 112K | 10.2% | 5 | 259K | 23.7% | 1 | | Dec 2025 | 137K | 12% | 5 | 212K | 18.7% | 2 | | Jan 2026 | 137K | 9.6% | 6 | 317K | 22.1% | 1 | | Feb 2026 | 114K | 9.6% | 5 | 260K | 21.9% | 1 | | Mar 2026 | 139K | 10.5% | 5 | 320K | 24.1% | 1 | | Apr 2026 | 112K | 8.7% | 5 | 319K | 24.7% | 1 | | May 2026 | 111K | 9% | 5 | 319K | 26% | 1 | | Jun 2026 | 110K | 8.7% | 5 | 319K | 25.1% | 1 | | Jul 2026 | 110K | 9.1% | 5 | 316K | 26% | 1 | | Aug 2026 | 111K | 8.6% | 5 | 383K | 29.9% | 1 | | Sep 2026 | 110K | 8.4% | 5 | 386K | 29.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Expensify’s and Navan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Expensify**: Measured on the search terms “expensify” and “expensify expense tracker”, summed into one figure. - **Navan**: Measured on the search terms “navan”, “navan expense”, “navan travel”, “navan tripactions”, “tripactions” and “tripactions navan”, summed into one figure. - [Expensify profile](/demand/global-en/brands/expensify) - [Navan profile](/demand/global-en/brands/navan) - [All expense management platforms worldwide](/demand/global-en/categories/expense-management-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Expensify or Navan more popular in search? In September 2026, Navan had more branded searches than Expensify among expense management platforms worldwide. Navan had about 386,000 branded searches, while Expensify had 110,000. Navan made up 29.5% of all expense management platform searches we track, and Expensify accounted for 8.4%. ## Cite this page Brandwave. "Expensify vs Navan: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/expensify-vs-navan This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/expensify-vs-navan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.