---
title: "Expel vs Sophos MDR: Which is searched more?"
description: "Is Expel or Sophos MDR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Managed detection and response platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/expel-security-vs-sophos-mdr"
publisher: "Brandwave"
---

# Expel vs Sophos MDR: Which is searched more?

Is Expel or Sophos MDR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Managed detection and response platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Expel and Sophos MDR
- **Competitive set**: Managed detection and response platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Expel Share of Search**: 0.44%
- **Sophos MDR Share of Search**: 2.8%

## Is Expel or Sophos MDR more popular in search?

- In September 2026, Sophos MDR had more branded searches than Expel among managed detection and response platforms worldwide. Sophos MDR had about 2,900 branded searches, while Expel had 460. Sophos MDR made up 2.8% of all managed detection and response platform searches we track, and Expel accounted for 0.44%.
- Sophos MDR was ahead of Expel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Expel’s share of searches among managed detection and response platforms worldwide moved from 0.51% to 0.44%, and its estimated monthly branded searches moved from 650 to 460.
- Across the 12 months ending September 2026, Sophos MDR’s share of searches among managed detection and response platforms worldwide held steady at 2.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

## Top managed detection and response platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sophos MDR was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Expel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sophos MDR was listed before Expel in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sophos MDR | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| CrowdStrike | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Arctic Wolf | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Huntress | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Red Canary | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Expel | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about managed detection and response platforms

- Asked ChatGPT "Which managed detection and response platform should I use?": 1. Sophos MDR, 2. CrowdStrike, 3. Arctic Wolf, 4. Huntress
- Asked ChatGPT "What are the best managed detection and response platforms?": 1. CrowdStrike, 2. Sophos MDR, 3. Arctic Wolf, 4. Red Canary, 5. Expel
- Asked ChatGPT "What's the best managed detection and response platform for a small security team?": 1. Sophos MDR, 2. Huntress, 3. Arctic Wolf, 4. CrowdStrike
- Searched Google, AI Overview "managed detection and response": 1. CrowdStrike
- Searched Google, AI Overview "managed threat detection": 1. CrowdStrike

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for managed detection and response platforms worldwide in September 2026?

- Estimated monthly branded searches for Expel worldwide fell 29.2% over 12 measured months, from 650 to 460 in September 2026.
- Estimated monthly branded searches for Sophos MDR worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

## Month by month

| Month | Expel estimated searches | Expel Share of Search | Expel rank | Sophos MDR estimated searches | Sophos MDR Share of Search | Sophos MDR rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 650 | 0.51% | 6 | 3.6K | 2.8% | 3 |
| Nov 2025 | 430 | 0.34% | 6 | 2.9K | 2.3% | 3 |
| Dec 2025 | 490 | 0.39% | 6 | 2.4K | 1.9% | 3 |
| Jan 2026 | 490 | 0.39% | 6 | 2.9K | 2.3% | 3 |
| Feb 2026 | 490 | 0.39% | 6 | 2.4K | 1.9% | 3 |
| Mar 2026 | 600 | 0.48% | 6 | 3.6K | 2.9% | 3 |
| Apr 2026 | 600 | 0.55% | 6 | 3.6K | 3.3% | 3 |
| May 2026 | 490 | 0.39% | 6 | 2.9K | 2.3% | 3 |
| Jun 2026 | 470 | 0.44% | 6 | 2.9K | 2.7% | 3 |
| Jul 2026 | 490 | 0.56% | 6 | 2.9K | 3.3% | 3 |
| Aug 2026 | 430 | 0.42% | 6 | 2.4K | 2.3% | 3 |
| Sep 2026 | 460 | 0.44% | 6 | 2.9K | 2.8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Expel’s and Sophos MDR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Expel**: Measured on the search terms “expel mdr” and “expel security”, summed into one figure.
- **Sophos MDR**: Measured on the search term “sophos mdr”.

- [Expel profile](/demand/global-en/brands/expel-security)
- [Sophos MDR profile](/demand/global-en/brands/sophos-mdr)
- [All managed detection and response platforms worldwide](/demand/global-en/categories/managed-detection-and-response-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Expel or Sophos MDR more popular in search?

In September 2026, Sophos MDR had more branded searches than Expel among managed detection and response platforms worldwide. Sophos MDR had about 2,900 branded searches, while Expel had 460. Sophos MDR made up 2.8% of all managed detection and response platform searches we track, and Expel accounted for 0.44%.

## Cite this page

Brandwave. "Expel vs Sophos MDR: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/expel-security-vs-sophos-mdr

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/expel-security-vs-sophos-mdr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
