--- title: "Expedia vs Priceline: Which is searched more?" description: "Is Expedia or Priceline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/expedia-vs-priceline" publisher: "Brandwave" --- # Expedia vs Priceline: Which is searched more? Is Expedia or Priceline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Expedia and Priceline - **Competitive set**: Online travel agencies - **Market**: Global - **Month measured**: Sep 2026 - **Expedia Share of Search**: 5.8% - **Priceline Share of Search**: 1.7% ## Is Expedia or Priceline more popular in search? - In September 2026, Expedia had more branded searches than Priceline among online travel agencies worldwide. Expedia had about 9.1 million branded searches, while Priceline had 2.7 million. Expedia made up 5.8% of all online travel agency searches we track, and Priceline accounted for 1.7%. - Expedia was ahead of Priceline in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Expedia’s share of searches among online travel agencies worldwide moved from 4.9% to 5.8%, and its estimated monthly branded searches moved from 7.5M to 9.1M. - Across the 12 months ending September 2026, Priceline’s share of searches among online travel agencies worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 2.7M. ## Top online travel agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Expedia appeared in all five answers. Priceline was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Expedia was listed before Priceline in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Expedia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Booking.com | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Priceline | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Hotels.com | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Google Flights | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Kayak | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Agoda | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Vrbo | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Trip.com | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Skyscanner | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Airbnb | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online travel agencies - Asked ChatGPT "Which online travel agency should I book?": 1. Expedia, 2. Booking.com, 3. Priceline, 4. Google Flights, 5. Agoda - Asked ChatGPT "What are the best online travel agencies?": 1. Expedia, 2. Booking.com, 3. Priceline, 4. Hotels.com, 5. Trip.com, 6. Agoda, 7. Google Flights, 8. Kayak, 9. Skyscanner - Asked ChatGPT "What's the best online travel agency for trip planning?": 1. Expedia, 2. Hotels.com, 3. Vrbo, 4. Booking.com, 5. Google Flights - Searched Google, AI Overview "online travel agency": 1. Booking.com, 2. Expedia, 3. Kayak, 4. Priceline - Searched Google, AI Overview "best travel agency": 1. Booking.com, 2. Expedia Not named in any answer: Airbnb. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for online travel agencies worldwide in September 2026? - In September 2026, Expedia rose from 5th to 4th among online travel agencies worldwide. - In September 2026, Priceline rose from 8th to 7th among online travel agencies worldwide. ## Month by month | Month | Expedia estimated searches | Expedia Share of Search | Expedia rank | Priceline estimated searches | Priceline Share of Search | Priceline rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.5M | 4.9% | 4 | 2.7M | 1.8% | 7 | | Nov 2025 | 7.5M | 4.9% | 4 | 2.7M | 1.8% | 7 | | Dec 2025 | 7.5M | 5.2% | 4 | 2.7M | 1.9% | 7 | | Jan 2026 | 9.1M | 4.9% | 4 | 2.7M | 1.5% | 8 | | Feb 2026 | 9.1M | 5.9% | 4 | 2.7M | 1.8% | 8 | | Mar 2026 | 9.1M | 5.2% | 4 | 2.7M | 1.6% | 8 | | Apr 2026 | 9.1M | 5.6% | 4 | 2.7M | 1.7% | 8 | | May 2026 | 9.1M | 5.5% | 4 | 2.7M | 1.7% | 8 | | Jun 2026 | 9.1M | 5.5% | 4 | 2.7M | 1.7% | 8 | | Jul 2026 | 9.1M | 5.2% | 4 | 2.7M | 1.5% | 8 | | Aug 2026 | 9.1M | 5.4% | 5 | 2.7M | 1.6% | 8 | | Sep 2026 | 9.1M | 5.8% | 4 | 2.7M | 1.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Expedia’s and Priceline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Expedia**: Measured on the search term “expedia”. - **Priceline**: Measured on the search term “priceline”. - [Expedia profile](/demand/global-en/brands/expedia) - [Priceline profile](/demand/global-en/brands/priceline) - [All online travel agencies worldwide](/demand/global-en/categories/online-travel-agencies): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Expedia or Priceline more popular in search? In September 2026, Expedia had more branded searches than Priceline among online travel agencies worldwide. Expedia had about 9.1 million branded searches, while Priceline had 2.7 million. Expedia made up 5.8% of all online travel agency searches we track, and Priceline accounted for 1.7%. ## Cite this page Brandwave. "Expedia vs Priceline: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/expedia-vs-priceline This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/expedia-vs-priceline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.