---
title: "Exped vs Ortlieb: Which is more popular by branded search?"
description: "Which is more popular in search, Exped or Ortlieb? Compare estimated monthly branded-search demand and Share of Search inside the Dry bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/exped-vs-ortlieb"
publisher: "Brandwave"
---

# Exped vs Ortlieb: Which is more popular by branded search?

Which is more popular in search, Exped or Ortlieb? Compare estimated monthly branded-search demand and Share of Search inside the Dry bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Exped and Ortlieb
- **Competitive set**: Dry bag brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Exped Share of Search**: 15.9%
- **Ortlieb Share of Search**: 35.3%

## Which is more popular in search, Exped or Ortlieb?

- In August 2026, Ortlieb had more branded searches than Exped among dry bag brands worldwide. Ortlieb was estimated to have 110K branded searches compared to Exped’s 49.5K, and held a 35.3% Share of Search versus Exped’s 15.9%.
- Ortlieb was ahead of Exped in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Exped’s estimated Share of Search among dry bag brands worldwide moved from 19.9% to 15.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 11 months ending August 2026, Ortlieb’s estimated Share of Search among dry bag brands worldwide moved from 36.4% to 35.3%, and its estimated monthly branded searches moved from 74K to 110K.

## How did search popularity change for dry bag brands worldwide in August 2026?

- In August 2026, Ortlieb overtook Sea to Summit to take the highest estimated Share of Search among dry bag brands worldwide, at 35.3%.
- In August 2026, Exped lost estimated Share of Search among dry bag brands worldwide, from 16.4% to 15.9%.

## Month by month

| Month | Exped estimated searches | Exped Share of Search | Exped rank | Ortlieb estimated searches | Ortlieb Share of Search | Ortlieb rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 19.9% | 3 | 74K | 36.4% | 1 |
| Nov 2025 | 40.5K | 18.2% | 3 | 74K | 33.2% | 1 |
| Dec 2025 | 33.1K | 17.6% | 3 | 60.5K | 32.1% | 1 |
| Jan 2026 | 40.5K | 19.4% | 3 | 60.5K | 28.9% | 2 |
| Feb 2026 | 40.5K | 19.9% | 3 | 74K | 36.4% | 1 |
| Mar 2026 | 49.5K | 20.4% | 3 | 90.5K | 37.3% | 1 |
| Apr 2026 | 40.5K | 17.3% | 3 | 90.5K | 38.7% | 1 |
| May 2026 | 49.5K | 17.4% | 3 | 110K | 38.6% | 1 |
| Jun 2026 | 49.5K | 18.7% | 3 | 90.5K | 34.1% | 1 |
| Jul 2026 | 49.5K | 16.4% | 3 | 90.5K | 30% | 2 |
| Aug 2026 | 49.5K | 15.9% | 3 | 110K | 35.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Exped’s and Ortlieb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Exped**: Measured on the search term “exped”.
- **Ortlieb**: Measured on the search term “ortlieb”.

- [Exped profile](/demand/global-en/brands/exped)
- [Ortlieb profile](/demand/global-en/brands/ortlieb)
- [All dry bag brands worldwide](/demand/global-en/categories/dry-bag-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Exped or Ortlieb?

In August 2026, Ortlieb had more branded searches than Exped among dry bag brands worldwide. Ortlieb was estimated to have 110K branded searches compared to Exped’s 49.5K, and held a 35.3% Share of Search versus Exped’s 15.9%.

## Cite this page

Brandwave. "Exped vs Ortlieb: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/exped-vs-ortlieb

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/exped-vs-ortlieb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.