---
title: "Exped vs Macpac: Which is searched more?"
description: "Which is more popular in search, Exped or Macpac? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/exped-vs-macpac"
publisher: "Brandwave"
---

# Exped vs Macpac: Which is searched more?

Which is more popular in search, Exped or Macpac? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Exped and Macpac
- **Competitive set**: Sleeping bag brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Exped Share of Search**: 4.7%
- **Macpac Share of Search**: 15.7%

## Which is more popular in search, Exped or Macpac?

- In September 2026, Macpac had more branded searches than Exped among sleeping bag brands worldwide. Macpac was estimated to have 135K branded searches compared to Exped’s 40.5K, and held a 15.7% Share of Search versus Exped’s 4.7%.
- Macpac was ahead of Exped in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Exped’s estimated Share of Search among sleeping bag brands worldwide moved from 4.2% to 4.7%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Macpac’s estimated Share of Search among sleeping bag brands worldwide moved from 13.9% to 15.7%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for sleeping bag brands worldwide in September 2026?

- In September 2026, Macpac gained estimated Share of Search among sleeping bag brands worldwide, from 13.3% to 15.7%.
- In September 2026, Exped gained estimated Share of Search among sleeping bag brands worldwide, from 4% to 4.7%.

## Month by month

| Month | Exped estimated searches | Exped Share of Search | Exped rank | Macpac estimated searches | Macpac Share of Search | Macpac rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 4.2% | 4 | 135K | 13.9% | 2 |
| Nov 2025 | 40.5K | 3.4% | 4 | 201K | 16.7% | 2 |
| Dec 2025 | 33.1K | 2.8% | 4 | 201K | 17.1% | 2 |
| Jan 2026 | 40.5K | 4% | 4 | 165K | 16.2% | 2 |
| Feb 2026 | 40.5K | 4.8% | 4 | 135K | 16% | 2 |
| Mar 2026 | 49.5K | 4.2% | 4 | 165K | 13.9% | 2 |
| Apr 2026 | 40.5K | 3.3% | 4 | 201K | 16.6% | 2 |
| May 2026 | 49.5K | 3.9% | 4 | 201K | 16% | 2 |
| Jun 2026 | 49.5K | 3.4% | 4 | 246K | 16.8% | 2 |
| Jul 2026 | 49.5K | 3.9% | 4 | 201K | 15.8% | 2 |
| Aug 2026 | 49.5K | 4% | 4 | 165K | 13.3% | 2 |
| Sep 2026 | 40.5K | 4.7% | 4 | 135K | 15.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Exped’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Exped**: Measured on the search term “exped”.
- **Macpac**: Measured on the search term “macpac”.

- [Exped profile](/demand/global-en/brands/exped)
- [Macpac profile](/demand/global-en/brands/macpac)
- [All sleeping bag brands worldwide](/demand/global-en/categories/sleeping-bag-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Exped or Macpac?

In September 2026, Macpac had more branded searches than Exped among sleeping bag brands worldwide. Macpac was estimated to have 135K branded searches compared to Exped’s 40.5K, and held a 15.7% Share of Search versus Exped’s 4.7%.

## Cite this page

Brandwave. "Exped vs Macpac: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/exped-vs-macpac

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/exped-vs-macpac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.