---
title: "Exergen vs Vicks: Which is more popular by branded search?"
description: "Which is more popular in search, Exergen or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Baby thermometers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/exergen-vs-vicks"
publisher: "Brandwave"
---

# Exergen vs Vicks: Which is more popular by branded search?

Which is more popular in search, Exergen or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Baby thermometers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Exergen and Vicks
- **Competitive set**: Baby thermometers
- **Market**: Global
- **Month measured**: Aug 2026
- **Exergen Share of Search**: 0.2%
- **Vicks Share of Search**: 0.29%

## Which is more popular in search, Exergen or Vicks?

- In August 2026, Vicks had more branded searches than Exergen among baby thermometers worldwide. Vicks was estimated to have 2.4K branded searches compared to Exergen’s 1.6K, and held a 0.29% Share of Search versus Exergen’s 0.2%.
- Vicks was ahead of Exergen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Exergen’s estimated Share of Search among baby thermometers worldwide moved from 0.25% to 0.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 11 months ending August 2026, Vicks’ estimated Share of Search among baby thermometers worldwide moved from 0.47% to 0.29%, and its estimated monthly branded searches moved from 3.6K to 2.4K.

## How did search popularity change for baby thermometers worldwide in August 2026?

- Estimated monthly branded searches for Vicks worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
- Estimated monthly branded searches for Exergen worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Month by month

| Month | Exergen estimated searches | Exergen Share of Search | Exergen rank | Vicks estimated searches | Vicks Share of Search | Vicks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 0.25% | 5 | 3.6K | 0.47% | 4 |
| Nov 2025 | 2.4K | 0.24% | 5 | 3.6K | 0.36% | 4 |
| Dec 2025 | 2.9K | 0.34% | 5 | 4.4K | 0.52% | 4 |
| Jan 2026 | 2.9K | 0.37% | 5 | 4.4K | 0.56% | 4 |
| Feb 2026 | 2.4K | 0.37% | 5 | 3.6K | 0.55% | 4 |
| Mar 2026 | 2.4K | 0.31% | 5 | 2.9K | 0.38% | 4 |
| Apr 2026 | 1.6K | 0.22% | 5 | 2.4K | 0.32% | 4 |
| May 2026 | 1.6K | 0.22% | 5 | 2.4K | 0.33% | 4 |
| Jun 2026 | 1.3K | 0.18% | 5 | 2.4K | 0.33% | 4 |
| Jul 2026 | 1.6K | 0.22% | 5 | 1.9K | 0.26% | 4 |
| Aug 2026 | 1.6K | 0.2% | 5 | 2.4K | 0.29% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Exergen’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Exergen**: Measured on the search term “exergen thermometer”.
- **Vicks**: Measured on the search term “vicks cough”.

- [Exergen profile](/demand/global-en/brands/exergen)
- [Vicks profile](/demand/global-en/brands/vicks)
- [All baby thermometers worldwide](/demand/global-en/categories/baby-thermometers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Exergen or Vicks?

In August 2026, Vicks had more branded searches than Exergen among baby thermometers worldwide. Vicks was estimated to have 2.4K branded searches compared to Exergen’s 1.6K, and held a 0.29% Share of Search versus Exergen’s 0.2%.

## Cite this page

Brandwave. "Exergen vs Vicks: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/exergen-vs-vicks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/exergen-vs-vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.