--- title: "Exergen vs Frida: Which is more popular?" description: "Is Exergen or Frida more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby thermometers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/exergen-vs-frida" publisher: "Brandwave" --- # Exergen vs Frida: Which is more popular? Is Exergen or Frida more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby thermometers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Exergen and Frida - **Competitive set**: Baby thermometers - **Market**: Global - **Month measured**: Oct 2026 - **Exergen Share of Search**: 14% - **Frida Share of Search**: 32.7% ## Is Exergen or Frida more popular in search? - In October 2026, Frida had more branded searches than Exergen among baby thermometers worldwide. Frida had about 9,800 branded searches, while Exergen had 4,200. Frida made up 32.7% of all baby thermometer searches we track, and Exergen accounted for 14%. - Frida was ahead of Exergen in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Exergen’s share of searches among baby thermometers worldwide moved from 20% to 14%, and its estimated monthly branded searches moved from 4K to 4.2K. - Across the 12 months ending October 2026, Frida’s share of searches among baby thermometers worldwide moved from 27.6% to 32.7%, and its estimated monthly branded searches moved from 5.5K to 9.8K. ## Top baby thermometers in ChatGPT and Google AI Overviews In three ChatGPT questions, Frida appeared in all three answers. Exergen was mentioned in one out of three: in one of the three ChatGPT answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Vicks | 1 of 3 | 1 of 3 | | Frida | 3 of 3 | 3 of 3 | | Exergen | 1 of 3 | 1 of 3 | | Tommee Tippee | 0 of 3 | 0 of 3 | | Chicco | 0 of 3 | 0 of 3 | ## Every AI answer about baby thermometers - Asked ChatGPT "Which baby thermometer should I buy?": 1. Frida - Asked ChatGPT "What are the best baby thermometer brands?": 1. Vicks, 2. Exergen, 3. Frida - Asked ChatGPT "What's the best baby thermometer for quick readings?": 1. Frida Not named in any answer: Tommee Tippee and Chicco. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for baby thermometers worldwide in October 2026? - In October 2026, Frida lost share of searches among baby thermometers worldwide, from 33.6% to 32.7%. - In October 2026, Exergen lost share of searches among baby thermometers worldwide, from 14.7% to 14%. ## How has branded search for Exergen and Frida changed worldwide over the last 12 months? | Month | Exergen estimated searches | Exergen Share of Search | Exergen rank | Frida estimated searches | Frida Share of Search | Frida rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 4K | 20% | 3 | 5.5K | 27.6% | 2 | | Dec 2025 | 4.5K | 19.5% | 3 | 7.3K | 31.7% | 2 | | Jan 2026 | 4.5K | 18.2% | 3 | 8.3K | 33.5% | 1 | | Feb 2026 | 4K | 5.1% | 3 | 64.9K | 82.6% | 1 | | Mar 2026 | 4K | 20% | 3 | 6.8K | 34% | 1 | | Apr 2026 | 3.2K | 19.2% | 3 | 5.5K | 33% | 1 | | May 2026 | 2.9K | 18.5% | 3 | 4.8K | 30.6% | 2 | | Jun 2026 | 2.6K | 16.4% | 3 | 5.2K | 32.9% | 2 | | Jul 2026 | 2.9K | 16.5% | 3 | 5.5K | 31.3% | 2 | | Aug 2026 | 3.2K | 17.4% | 3 | 6K | 32.7% | 2 | | Sep 2026 | 3.2K | 14.7% | 3 | 7.3K | 33.6% | 2 | | Oct 2026 | 4.2K | 14% | 3 | 9.8K | 32.7% | 2 | ## How are Exergen’s and Frida’s branded searches counted? Brandwave collects information about searches that people make online using Exergen’s and Frida’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Exergen**: Measured on the search terms “exergen” and “exergen thermometer”, summed into one figure. - **Frida**: Measured on the search terms “frida thermometer” and “fridababy thermometer”, summed into one figure. - [Exergen profile](/demand/global-en/brands/exergen) - [Frida profile](/demand/global-en/brands/frida) - [All baby thermometers worldwide](/demand/global-en/categories/baby-thermometers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Exergen or Frida more popular in search? In October 2026, Frida had more branded searches than Exergen among baby thermometers worldwide. Frida had about 9,800 branded searches, while Exergen had 4,200. Frida made up 32.7% of all baby thermometer searches we track, and Exergen accounted for 14%. ## Cite this page Brandwave. "Exergen vs Frida: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/exergen-vs-frida This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/exergen-vs-frida. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.