---
title: "Excire vs Google Photos: Which is more popular by branded search?"
description: "Which is more popular in search, Excire or Google Photos? Compare estimated monthly branded-search demand and Share of Search inside the Photo management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/excire-vs-google-photos"
publisher: "Brandwave"
---

# Excire vs Google Photos: Which is more popular by branded search?

Which is more popular in search, Excire or Google Photos? Compare estimated monthly branded-search demand and Share of Search inside the Photo management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Excire and Google Photos
- **Competitive set**: Photo management software
- **Market**: Global
- **Month measured**: Aug 2026
- **Excire Share of Search**: <0.01%
- **Google Photos Share of Search**: 93.9%

## Which is more popular in search, Excire or Google Photos?

- In August 2026, Google Photos had more branded searches than Excire among photo management software worldwide. Google Photos was estimated to have 20.4M branded searches compared to Excire’s 1.9K, and held a 93.9% Share of Search versus Excire’s <0.01%.
- Google Photos was ahead of Excire in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Excire’s estimated Share of Search among photo management software worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 11 months ending August 2026, Google Photos’ estimated Share of Search among photo management software worldwide moved from 91.9% to 93.9%, and its estimated monthly branded searches moved from 16.6M to 20.4M.

## How did search popularity change for photo management software worldwide in August 2026?

- Estimated monthly branded searches for Google Photos worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
- Estimated monthly branded searches for Excire worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Month by month

| Month | Excire estimated searches | Excire Share of Search | Excire rank | Google Photos estimated searches | Google Photos Share of Search | Google Photos rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 0.01% | 5 | 16.6M | 91.9% | 1 |
| Nov 2025 | 2.9K | 0.01% | 5 | 20.4M | 93.6% | 1 |
| Dec 2025 | 2.9K | 0.02% | 5 | 16.6M | 92.5% | 1 |
| Jan 2026 | 2.9K | 0.01% | 5 | 20.4M | 93.8% | 1 |
| Feb 2026 | 2.4K | 0.01% | 5 | 16.6M | 92.4% | 1 |
| Mar 2026 | 2.9K | 0.01% | 5 | 20.4M | 93.4% | 1 |
| Apr 2026 | 2.4K | 0.01% | 5 | 20.4M | 93.6% | 1 |
| May 2026 | 2.4K | 0.01% | 5 | 20.4M | 93.9% | 1 |
| Jun 2026 | 2.9K | 0.02% | 5 | 16.6M | 92.8% | 1 |
| Jul 2026 | 1.9K | 0.01% | 5 | 16.6M | 93.4% | 1 |
| Aug 2026 | 1.9K | <0.01% | 5 | 20.4M | 93.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Excire’s and Google Photos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Excire**: Measured on the search term “excire”.
- **Google Photos**: Measured on the search term “google photos”.

- [Excire profile](/demand/global-en/brands/excire)
- [Google Photos profile](/demand/global-en/brands/google-photos)
- [All photo management software worldwide](/demand/global-en/categories/photo-management-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Excire or Google Photos?

In August 2026, Google Photos had more branded searches than Excire among photo management software worldwide. Google Photos was estimated to have 20.4M branded searches compared to Excire’s 1.9K, and held a 93.9% Share of Search versus Excire’s <0.01%.

## Cite this page

Brandwave. "Excire vs Google Photos: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/excire-vs-google-photos

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/excire-vs-google-photos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.