--- title: "Excelsior vs Hohner: Which is more popular?" description: "Is Excelsior or Hohner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Accordion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/excelsior-accordions-vs-hohner" publisher: "Brandwave" --- # Excelsior vs Hohner: Which is more popular? Is Excelsior or Hohner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Accordion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Excelsior and Hohner - **Competitive set**: Accordion brands - **Market**: Global - **Month measured**: Oct 2026 - **Excelsior Share of Search**: 5.1% - **Hohner Share of Search**: 57.6% ## Is Excelsior or Hohner more popular in search? - In October 2026, Hohner had more branded searches than Excelsior among accordion brands worldwide. Hohner had about 9,900 branded searches, while Excelsior had 880. Hohner made up 57.6% of all accordion brand searches we track, and Excelsior accounted for 5.1%. - Hohner was ahead of Excelsior in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Excelsior’s share of searches among accordion brands worldwide moved from 4.2% to 5.1%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending October 2026, Hohner’s share of searches among accordion brands worldwide moved from 58.2% to 57.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top accordion brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hohner was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Excelsior did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hohner | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Scandalli | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Roland | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Paolo Soprani | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Castagnari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Excelsior | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about accordion brands - Asked ChatGPT "What's the best accordion for a beginner?": 1. Hohner - Asked ChatGPT "Which accordion brand should I buy?": 1. Hohner, 2. Scandalli, 3. Roland - Asked ChatGPT "What are the best accordion makers?": 1. Scandalli, 2. Hohner, 3. Roland - Searched Google, AI Overview "accordion": 1. Roland - Searched Google, AI Overview "accordion for sale": 1. Hohner Not named in any answer: Paolo Soprani, Castagnari and Excelsior. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for accordion brands worldwide in October 2026? - In October 2026, Excelsior gained share of searches among accordion brands worldwide, from 4.3% to 5.1%. - In October 2026, Hohner lost share of searches among accordion brands worldwide, from 59.2% to 57.6%. ## How has branded search for Excelsior and Hohner changed worldwide over the last 12 months? | Month | Excelsior estimated searches | Excelsior Share of Search | Excelsior rank | Hohner estimated searches | Hohner Share of Search | Hohner rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 880 | 4.2% | 6 | 12.1K | 58.2% | 1 | | Dec 2025 | 880 | 3.3% | 6 | 18.1K | 67.6% | 1 | | Jan 2026 | 1K | 3.7% | 6 | 18.1K | 67.3% | 1 | | Feb 2026 | 880 | 4.4% | 6 | 12.1K | 60.9% | 1 | | Mar 2026 | 880 | 4.4% | 6 | 12.1K | 60.6% | 1 | | Apr 2026 | 720 | 4.3% | 6 | 9.9K | 59.2% | 1 | | May 2026 | 880 | 5.2% | 6 | 9.9K | 58.6% | 1 | | Jun 2026 | 720 | 4.6% | 6 | 9.9K | 62.6% | 1 | | Jul 2026 | 880 | 6.1% | 6 | 8.1K | 55.9% | 1 | | Aug 2026 | 720 | 4.4% | 6 | 9.9K | 60.3% | 1 | | Sep 2026 | 720 | 4.3% | 6 | 9.9K | 59.2% | 1 | | Oct 2026 | 880 | 5.1% | 6 | 9.9K | 57.6% | 1 | ## How are Excelsior’s and Hohner’s branded searches counted? Brandwave collects information about searches that people make online using Excelsior’s and Hohner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Excelsior**: Measured on the search term “excelsior accordion”. - **Hohner**: Measured on the search term “hohner accordion”. - [Excelsior profile](/demand/global-en/brands/excelsior-accordions) - [Hohner profile](/demand/global-en/brands/hohner) - [All accordion brands worldwide](/demand/global-en/categories/accordion-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Excelsior or Hohner more popular in search? In October 2026, Hohner had more branded searches than Excelsior among accordion brands worldwide. Hohner had about 9,900 branded searches, while Excelsior had 880. Hohner made up 57.6% of all accordion brand searches we track, and Excelsior accounted for 5.1%. ## Cite this page Brandwave. "Excelsior vs Hohner: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/excelsior-accordions-vs-hohner This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/excelsior-accordions-vs-hohner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.